Web Lead

As the Web Lead at Spring Health, you will oversee and optimize our online presence, including our main website and customer landing pages. You will work closely with various teams to ensure a cohesive, user-friendly journey from initial contact through to logged-in experiences. You will be responsible for leading the website strategy, supporting agency relationships, driving conversion rate optimization (CRO), landing page optimization (LPO), and overseeing all marketing web experimentation and improvement roadmaps.

What you’ll be doing:

• You will be responsible for leading our website strategy. You will partner closely with Marketing and cross-functional teams to make sure our website tells a comprehensive and compelling story. 
• You will lead all CRO and LPO management, ensuring we are optimized for conversion across every flow and path on our selling vehicles. 
• You will manage relationships with cross-functional engineering partners and external agencies to ensure alignment with our goals and standards, and to help accelerate our website capabilities to serve our multitude of audiences. 
• You will be the champion of SEO best practices and ensure we are optimized to best rank and support our overall organic marketing strategy. 
• You will be a key partner to our Product teams and ensure a seamless journey from logged out to logged in, ensuring a cohesive user experience.
• You will lead the experimentation strategy across our website, ensuring all tests are properly designed, implemented, and analyzed. Develop and maintain a roadmap for ongoing improvements.
• You will be an advocate for best in class storytelling and market differentiation. You will continuously seek and implement ways to better tell our story and differentiate Spring Health in the market.

 

What success looks like in this role: 

• Owning and evolving a website strategy that best serves the business and our many audiences. 
• An agile website ecosystem that can flex to meet our ever growing needs across traffic, lead generation, conversion and more. 
• A high performing website that will be measured in traffic, engagement and conversion metrics. 
• A successful website that ranks effectively for key SEO terms that accomplishes our rankings, backlinks, and DA goals.
• An organized and efficient site that hits all privacy and customer requirements 
• A testing mindset partnered with analytical chops to show the impact of your work. 

 

What we expect from you: 

• 6+ years leading web management and ownership for selling vehicles as part of a revenue marketing function.
• Experimentation leadership expertise, where you have stood up and grown a testing philosophy as part of a broader website strategy to support traffic growth and lead generation. 
• Strong tooling knowledge, ideally with Webflow, and a proven track record of creating selling vehicles that are flexible and effective. 
• Strong analytical, problem-solving, and project management skills. Excellent communication and collaboration abilities.

The target base salary range for this position is $108,700 - $141,350, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Benefits provided by Spring Health:

Your Total Health:

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• 10 allocated sick days per year
• Flexible paid time off in addition to 12 paid holidays throughout the year
• Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management.
• Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge. 

You And Your family:

• 4-4.5 months of fully paid parental leave
• Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses

Supporting you financially through:

• Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.
• On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
• Employer sponsored 401(k) match of up to 2% after 90 days of employment

Creating a culture you can thrive in:

• Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
• Focus Fridays: no meetings, no distractions, just time for you to get work done.
• Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members.
• Up to $1,000 Professional Development Reimbursement per calendar year.
• $200 per year donation matching to support your favorite causes

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Last updated on Aug 21, 2024