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Email Marketing Manager - 19567555737

shepherdcareers · 16 days ago
Remote
$2,000+ / month
Full-time
Remote
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LOOKING FOR FILIPINOS OR PHILIPPINES-BASED CANDIDATES

We prioritize the processing of one application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application.

Position: Email Marketing Manager

Work Hours: 40 hours per week, flexible with a 4-hour overlap in EST

Holidays: TBD

Pay Range: up to USD 2,000 per month (depending on qualifications and skills)

Company/Client Overview: 

A US-based direct-to-consumer e-commerce brand in the dermatology, over-the-counter consumer products space.

Responsibilities:

  • Develop, implement, and optimize email marketing campaigns for both consumer and doctor audiences.
  • Manage and segment email lists to ensure high deliverability and engagement rates.
  • Clean up and maintain our email database, ensuring data integrity and compliance with industry regulations.
  • Create compelling and personalized email content, including subject lines, copy, and CTAs.
  • Analyze email campaign performance and generate actionable insights to improve future campaigns.
  • Collaborate with the marketing team to align email campaigns with overall marketing strategies and objectives.
  • Utilize HubSpot CRM functionality for doctor communications, ensuring seamless integration and tracking.  (We are open to changing platforms for either or both doctor and consumer email campaigns)
  • Stay up-to-date with email marketing best practices, industry trends, and regulatory requirements.
  • Test and optimize email elements such as subject lines, content, and send times to maximize performance.
  • Report on key email marketing metrics, providing regular updates to the marketing team and leadership.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum of 3 years of experience in email marketing, preferably in the e-commerce or healthcare industry.
  • Extensive experience with HubSpot (both Marketing and CRM functionalities).
  • Strong understanding of email marketing best practices, deliverability, and compliance (CAN-SPAM, GDPR, etc.).
  • Excellent copywriting and editing skills with a keen eye for detail.
  • Proficiency in HTML/CSS for email template customization is a plus.
  • Strong analytical skills and experience with email marketing metrics and reporting.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Creative thinker with a results-driven mindset.
  • Excellent communication and collaboration skills.

Last updated on May 29, 2024

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