Activations Manager

Why join KINESSO?

• Largest global digital marketing agency with 6200+ experts across 60 offices globally.
• Take the time you deserve with unlimited time off (Leave+), birthday, anniversary, monthly wellness days and progressive parental leave policies.
• A hybrid working model and incredible office culture. with opportunities for global transfers, internal secondments, and travel.
• Mentorship programs, learning modules and professional skills training to support your career ambitions.
• Wellness programs including access to an EAP and wellness coaching
• Agency perks, early finish Fridays, culture club, breakfast, health and wellbeing initiatives

About the role:

As an Addressable Manager within the Mediabrands network, you will create and execute digital marketing strategies for key brands, advising on the best media strategy and fulfilling campaign implementation via DSP trading.

Key Responsibilities

• Develop and nurture strong relationships with Agency team and direct clients to become a trusted source of Trading knowledge, owning the Trading relationship of a client portfolio.
• Work to drive an overall trading vision for the client, driving the wider trading team to bring this to life.
• Work with the Client Advisory team to push for client presentations showcasing trading outcomes, thought leadership work etc.
• Identify direct reports knowledge gaps to familiarize with Kinesso solutions.
• Lead campaign KPI fulfilment on behalf of client portfolio. Collaborate with Client Advisory team to extract optimal campaign performance, fulfill client objectives and hero campaign results through an insights led approach.
• Manage relationships with AdTech vendors and media partners to remain at the forefront of
• Ensure IO requirements are correctly implemented in DSP consoles
• Generate and distribute pixels/beacons for DSPs
• Use DSP and Ad-Server data for daily statistical analysis
• Track, measure and analyse early post-campaign activities and troubleshoot as required
• Communicate campaign status to Client Service teams
• Generate and deliver performance reports using a variety of advanced tools.

About you:

• 2+ years experience in programmatic media including working with DSP's such as DV360, Trade Desk or other
• Experience planning, implementing and optimizing campaigns within DSPs
• Confident in creating digital strategy and presenting insights to clients
• Advanced excel skills, data visualization, charting and analysis
• Ability to organize and manage detail work campaign performance
• Solid understanding of ad networks, exchanges, or auction marketplaces
• Understanding of the digital landscape with a desire to learn about emerging technologies
• The ability to have fun!

 

About KINESSO

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.

We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live. We further acknowledge there are unique barriers for trans & gender-diverse applicants. Please reach out to talentpipeline.sm@mbww.com to discuss any concerns in the recruitment process you may have.

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Last updated on Aug 22, 2024