Email Marketing Manager

Role: Email Marketing Manager 

Location: London, England, United Kingdom

 

A LITTLE BIT ABOUT THE ROLE AND TEAM: 

We have been appointed to partner with the marketing team within our client's Healthcare division to drive their brand and content marketing pillar forward. This pillar will focus on growing and elevating our client's brand and event brands. This marketing pillar will implement digital best practices, own content development and strategy across the digital marketing ecosystem, and enhance audience engagement through all digital touchpoints. 

 

The Email Marketing Manager, reporting to the Head of Attendance Marketing, is responsible for reaching, engaging, and expanding audiences through targeted email campaigns that promote our client’s brand and digital products. 
 
You will be expected to drive and convert quality leads via the audiences that you target via email communications. This is an excellent role for candidates that have over 5 years of relevant experience and are excited about using their skills alongside strong marketing and sales teams to help drive best-in-class digital marketing. 
 

You'll join a team of over 30 people, managing and owning project plans. You'll collaborate with the broader marketing team and work closely with our client's external agencies and partners. 

 

WHAT YOU’LL BE DOING: 

In this role, you will handle building audiences and email campaigns using our client’s marketing tool, Eloqua. You will manage creating, delivering, and tracking communications, focusing on testing and optimizing campaigns. You should have an analytical mindset and be able to plan the customer digital communication strategy. 

  

WHAT IS REQUIRED: 

• Plan, create, deliver and measure highly targeted, audience specific customer email campaigns. 

• Maximise the collection and usage of the client’s first-party data in a responsible and compliant manner. 

• Adapt at the implementation of email marketing automation to create campaigns to nurture new audiences and the creation of highly personalised, useful content that helps convert leads to members. 

• Strategically advise the team on engaging content for a variety of formats and channels, including for email, whitepapers, blogs, and social media. 

• An advanced knowledge of CRM, first-party data analytics and how this integrates with broader owned, earned and paid channels. 

• Collaborate with Sales, Strategy & Marketing Leads to intake regional campaign strategies, stories, and KPIs.  

• Partner with Creative to ensure creative assets developed meet the needs of the performance marketing plan, including opportunities to test and learn across audience segments. 

• Excellent communication skills and the ability to articulate complex information in a simple and clear manner that is understandable. 

• An understanding of how to A/B test across email, how to optimise and the role that this plays. 

• Maintain clear communication, expectations and timelines with internal teammates and external partners on deliverables. 

• Curiosity to identify insights and best practices to read and continually optimise performance based on results. 

• Detail-driven, self-starting, and critical mind with the ability to handle multiple projects at once. 

• Working in a team of over 30 across OLIVER and our client. 

• Potential overseas travel on adhoc basis. 

 

 

WHAT GOOD LOOKS LIKE: 

• An agency background with client-side experience will be advantageous in this role. 

• Experience of building and sustaining meaningful client partnerships whilst maintaining a strong commercial focus. 

• Results driven – creation of and delivery against business plans driven by growth targets. 

• Confident working autonomously and with 3rd party agencies. 

• Excellent presentation skills – both written and spoken. 

• Understanding of how to integrate with a client-side team whilst maintaining a top tier agency service. 

• Experienced using website content management platforms and web analytics. 

• Experience in multiple industry sectors, B2B experience is a must. 

• Experience of the Eloqua (or similar) email platform and Adobe Analytics would be desirable. 

• 5+ years of relevant digital marketing experience. 

Req ID: 10656

#LI-JS1 #LI-Hybrid #LI-midsenior

•

Last updated on Aug 22, 2024