Senior Analyst

Senior Analyst, WFNA Email Communications (Triggered)

The WFNA Email Communications team is responsible for all marketing email communications a customer receives after subscribing to our email marketing program. Within this broader team, the Triggered Email Communications team directly owns marketing emails which are prompted by customer on site actions, which have a significant impact on a customer’s experience with Wayfair and their progression along their shopping journey. We use our series of touchpoints with a customer to ensure that we are surfacing the right email content & messaging, at the right time, to the right customer - driving engagement with our email program and revenue growth for the business.

We’re looking for an extraordinary analyst to join our team and tackle Wayfair US and Wayfair CA triggered customer experiences across our portfolio of campaigns. In this role, you will own building, launching, and refining triggered email communications, directly impacting customer satisfaction wherever they are in their shopping journey. You will define, measure, and iterate on campaigns that drive revenue for the business. If you enjoy breaking new ground, architecting net new experiences, and diving into the data to mine for opportunities, then this is the role for you!

What You'll Do

• Own a highly cross-functional >$200M revenue channel, executing, identifying, sizing, and leading cross-functional innovations at a quick pace to drive growth
• Develop highly tailored end-to-end email journeys for customer segments strategic to Wayfair’s business in partnership with key stakeholder teams such as Customer Identity and Data Science
• Utilize our advanced in-house measurement capabilities to understand the impact of each touchpoint and maximize ROI
• Manage end-to-end channel performance and root cause diagnostics through analytics; develop strategic, data driven solutions to complex business problems
• Build, iterate, and innovate on triggered marketing email communications through collaboration with team members and key stakeholder teams, including Creative, Data Science, Marketing Technology, and Engineering teams
• Conduct root cause analyses and leverage cross-team partnerships to quickly identify performance issues and recommended actions to execute

What You’ll Need

• Bachelor’s degree in the Sciences, Economics, Business, or other concentrations with a quantitative focus
• 2+ years of experience, ideally in startup/tech, finance, statistical analysis, data engineering, and/or strategy
• Proficiency in data analysis, SQL, and advanced Google Sheets/Excel usage; excitement about finding patterns in data; knowledge of Python/R is a plus
• Excellent critical thinking and verbal and written communication skills - ability to break down and communicate complex ideas and influence senior level and cross-functional stakeholders
• Ability to independently own and execute on solutions to complex problems
• Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment
• A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thrive

Note - This is a hybrid role based out of our Boston office (4 days/week in office, 1 day/week remote)

Last updated on Oct 25, 2023