Senior Marketing Associate, Paid Media

About the role:

NOCD is looking for an experienced Senior Marketing Associate focused on Paid Media to join our team. The ideal candidate is comfortable executing. This is an execution role focused on growing established programs that involve increasing awareness of OCD and driving app installs and registrations through direct response paid channels.  Plus, learning new acquisition channels as we uncover them.

Your tactical, in-platform work will result in accelerated growth across NOCD’s major programs, starting with Meta and Tiktok campaigns and then rapidly expanding to other channels in the future. You will have a monthly budget to allocate towards your channels and tests that you pitch to maximize performance.

Your marketing campaigns’ performance and reports will empower the team to know how we’re doing as well as what direction we should go. Your insights and collaboration with our content creators and creative team will ensure that NOCD’s creative and content are performant and relevant to our audience.

If you’re a strong communicator who is passionate about driving growth with paid media, leveraging data and insights to test new opportunities, and love finding new ways to achieve a goal, we want to hear from you!

This is an individual contributor role reporting to the Director of Marketing.

Responsibilities:

• Optimize and manage paid marketing campaigns to drive customer acquisition growth
• Supporting the growth of new paid channels that demonstrated results during initial experiments
• Track and create reports for channel and campaign performance through various views (channel, campaign, audience, message, creative, and content) to share insights and propose new optimizations
• Inform stakeholders and content creators about performance, learnings, and insights
• Contribute to the overall acquisition marketing strategy
• Pace campaigns to a monthly marketing budget
• Identify and pitch new channels, campaigns, audiences, and creative themes to test
• Partner with the content creators and creative team to make new ad creative

We are looking for someone who has/is:

• Passion for being at the cutting edge of marketing trends and leveling up growth through paid media
• 3+ years of experience in performance-based digital marketing 
• Expertise in managing Meta and TikTok ads
• Managed a six-figure minimum monthly budget
• Proficient in building reports and analyzing data
• Comfortable working with and translating ambiguous datasets into insights and recommendations
• Strong, proactive communication skills
• Comfortable working in a fast-paced and rapidly changing environment 
• Desire to take on new platforms, such as TV and influencer marketing
• Experience designing and conducting experiments to move specific KPIs
• Familiarity with these metrics: impressions, reach, CPM, CTR, CPV, leads, CPL, funnel conversion rates, CAC, LTV

 

Bonus points if you have experience with:

• Paid marketing experience toward driving app installs
• Other ad platforms: Reddit, Quora, App Store
• Design tools (Figma, Canva)
• Copywriting
• Mobile measurement partners (AppsFlyer)
• Pixel management (Google Tag Manager)
• Content creation (video, audio)
• Influencers or partnerships
• Working inside of a healthcare organization
• Experience with a business intelligence tool (we use Metabase and Tableau) and SQL is a plus

What we offer:

• Startup environment with an outstanding mission-driven team atmosphere
• Competitive compensation
• Comprehensive benefits package, including medical, dental, vision coverage, and 401 (k)
• Generous PTO policy
• Hybrid work environment

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Last updated on Aug 14, 2024