Growth & Marketing Operations Manager, B2B

<p><br><a href="https://www.lewagon.com/">**Le Wagon</a> (B2C)** is the <strong>World’s leader in immersive tech training.</strong> We offer immersive tech courses in software development, data science, and data analytics to help people change or upgrade their careers.</p><p>Founded in Paris in 2013, Le Wagon now has campuses in <strong>45 cities across 25 countries</strong>. Most importantly, Le Wagon is a community of <strong>2</strong><strong>8,000+ graduates and hundreds of thousands of prospective learners -</strong> from all walks of life, including many entrepreneurs (who created 210+ tech startups and raised $1B+ globally).</p><p><a href="https://business.lewagon.com/">**Le Wagon for Business</a> (B2B) is dedicated to support companies and public institutions:**</p><ul><li>accelerate their digital transformation and <strong>develop their employees’ skills</strong></li><li>ensure <strong>employee retention and fulfillment</strong> by offering the opportunity to build the most up-to-date skill portfolio they need.</li></ul><p>We support our clients across the world with Le Wagon’s unique and world-acclaimed methodology and pedagogical excellence, coupled with close customer support, from building training contents to session delivery. <strong>More than 50 global organisations</strong> already trust Le Wagon for Business (Ikea, World Bank, Visa, Engie, Société Générale, Total, Decathlon, Air Liquide,…).<br></p><h3><strong>Overview</strong></h3><p>We’re a fast-growing startup, and we will need a <strong>hands-on</strong> Growth &amp; Marketing Ops Manager to drive our lead generation, outbound campaigns, and website performance projects. If you thrive in a small, autonomous team and love managing growth tools, this role is for you.</p><h3><strong>Your mission</strong></h3><p>You'll be responsible for managing our <strong>entire growth stack</strong>, from <strong>HubSpot and outbound tools</strong> to <strong>Webflow</strong>. Your job is to <strong>own execution</strong> and make sure our marketing and sales pipeline runs like a well-oiled machine.</p><h3><strong>What you’ll do</strong></h3><h3>1️⃣ <strong>CRM &amp; Outbound automation</strong></h3><ul><li>Own <strong>HubSpot</strong>: setup, automation, segmentation, reporting.</li><li>Manage <strong>Lemlist</strong>: outbound sequences, personalization, warm-up.</li><li>Use <strong>CaptainData, Dropcontact, Datagma, Surfe</strong> to enrich and automate prospecting.</li></ul><h3>2️⃣ <strong>Website &amp; analytics</strong></h3><ul><li>Manage and optimize our <strong>Webflow</strong> website.</li><li>Track performance using <strong>GA4, GTM and dashboards</strong>.</li><li>Improve <strong>conversion rates</strong> by analyzing user behavior on <strong>Metabase</strong>.</li></ul><h3>3️⃣ <strong>Paid media &amp; lead generation</strong></h3><ul><li>Run and optimize paid campaigns to lower CPL.</li><li>Experiment with <strong>LinkedIn Ads, Google Ads, and other paid channels</strong>.</li><li>Align outbound and inbound efforts to maximize lead flow.</li></ul><h3>This role is for you if you specialise in :</h3><p>✅ <strong>Autonomy &amp; execution</strong> – You get things done, fast and well.</p><p>✅ <strong>Expertise in HubSpot, Webflow, and Lemlist</strong> – Must-have skills.</p><p>✅ <strong>Having a Data-driven mindset</strong> – You optimize everything for performance.</p><p>✅ <strong>Experience in outbound &amp; automation</strong> – Not just theory, real execution.</p><p>✅ <strong>Paid media skills</strong> – You know how to manage and optimize paid campaigns.</p><h3><strong>Why join us?</strong></h3><ul><li>A <strong>hands-on</strong> role in a fast-moving startup.</li><li>Full <strong>ownership</strong> of B2B growth marketing operations.</li><li>Work with cutting-edge tools and a <strong>data-driven</strong> approach.</li></ul><p><br></p><ul></ul><hr><p><br><em><br></em><strong>Application process</strong></p><ul><li>Online application ✅</li><li>Screening Call with Mia, Global Talent Manager 👋</li><li>Interview: Case study &amp; debrief with the hiring team🗣</li><li>Meet your colleagues on site ! 🤝</li></ul> •

Last updated on Feb 6, 2025