Employers / Recruiters

VP, Business Development Leader

mergeworld · 11 days ago
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Merge Storytelling and Technology

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.

As our VP, Business Development Leader, you will…

Partner with the VP, Business Development Leader, to contribute to the company's profitable growth by developing an overall growth strategy. This includes identifying the target market, creating a compelling story/value proposition, and packaging the functional service offerings.

Be Accountable and Responsible

  • Assist with managing the overall marketing activities within the West region including the company’s digital presence, PR, events, CRM, and influencer relations
  • Generate a healthy pipeline of leads for MERGE, and nurture them into qualified opportunities
  • Support new business proposals within the West region  (e.g. RFPs, capability presentations, pricing submissions) and solutions (e.g. pitches and orals)
  • Support major client contract negotiations within the West region
  • Conduct research for insights into market demand and competitive activities
  • Drive and oversee Account-based Marketing (ABM) efforts
  • Experience with Salesforce Marketing Cloud, Marketo, and/or other sales and marketing platforms preferred

These are the qualifications we’re looking for

  • 10+ years of experience in business, with 10+ years concentrated in agency growth roles, specifically in Health Plans
  • Bachelor's degree, MBA, or equivalent business experience
  • Strong communication and interpersonal skills
  • Demonstrated effectiveness in the ability to ensure quality client service
  • Routinely demonstrate a thorough understanding of the advertising industry 
  • Possess credibility in the presence of the client
  • Strong presentation skills with an engaging and trusted presence



And here’s how we live our values at MERGE

  • Ability. Mastering our craft
  • Agility. Delivering with a growth mindset
  • Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

Last updated on Jun 5, 2024

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About the company

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