Employers / Recruiters

VP of Retention

underdogfantasy · 30+ days ago
United States/Remote

Hi, we’re Underdog!

We’re the fastest-growing sports gaming company ever.

We build innovative games and products for American sports fans.

Founded in 2020, our team built four of today’s most widely played fantasy games and recently launched our Underdog Sportsbook. We are the only sportsbook to ever launch on our own home grown technology, which allows us to build different and innovative experiences. We believe there’s so much more to be built for sports fans, and we’ll continue to win by building the best products and experiences for our customers.

The opportunity in front of us to become the biggest company in our space is massive; after all, we’re currently sitting in the fastest-growing consumer industry in the U.S. In just over two years, we reached a nearly $500 million valuation through some of the best investors in the game, including Mark Cuban, Kevin Durant, BlackRock, and SV Angel. We are many times larger now and our growth is not slowing down.

At Underdog, we believe that sports are for everyone and are building a tomorrow for every fan. Want to help create that future? Join us.

About the role and why it’s unique:

  • You will own and oversee Retention strategy through the management of VIP, Bonusing, Promotions and CRM
  • You will design and drive the strategy of a unique loyalty program including customer Bonuses and Promotions that drives growth, engagement, and retention of our customers
  • Build, scale, and manage key elements of an innovation loyalty program that will ensure increased customer acquisition and retention
  • Work closely with the Marketing leadership Executive teams and play a significant role in shaping the company's strategic initiatives
  • You will lead the development and execution of innovative, breakthrough and data-driven retention strategies to drive loyalty/retention, sales growth, and brand advocacy across all Underdog products
  • Work within a matrixed, cross-functional team across multiple, highly complex projects focused on driving the quality of engagement amongst customers and prospects
  • Build and maintain relationships with key stakeholders across teams, fostering alignment on special project efforts

Who you are:

  • Proven experience (10+ years) in a customer marketing or adjacent role, preferably with background in customer analytics, retention marketing, CRM or customer strategy
  • Deep understanding of retention and acquisition marketing best practices and automation tools
  • Data-driven decision-maker with a strong desire to analyze and further improve company performance
  • Robust experience in concepting initiatives, managing projects with little direction, and driving measurable results in a fast-paced environment
  • This individual will understand lifecycle marketing and the value created through differentiated loyalty offerings. They will be passionate about launching new touchpoints that will create a deep level of engagement as well as enthusiastic member retention
  • To be successful in this role, you must have a deep understanding of customer service, loyalty programs, and account management
  • Excellent communication and interpersonal skills

Even better if you have:

  • Mobile app experience
  • Real money gaming and or retail experience
  • Passion for sports

Our targeted compensation rate for this position is between $210,000 and $240,000, depending on experience, plus equity. Think your skills are exceptional and warrant higher pay? Apply anyway! If we agree, we're willing to negotiate.

This position may require sports betting licensure based on certain state regulations.

What we can offer you:

  • Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
  • 16 weeks of fully paid parental leave
  • A $500 home office allowance
  • A connected virtual first culture with a highly engaged distributed workforce
  • 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents


Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.


Last updated on Mar 8, 2024

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