As the Vice President of Revenue & Performance Marketing, you will build and drive the marketing growth engine for ActiveCampaign. In this role you will help drive our full-funnel performance investment strategy in direct partnership with the CMO, and key GTM partners.
You have extensive experience in developing innovative cross-channel GTM programs in a multiple GTM strategy environment inclusive of self-serve (free or trial), sales led, and partner GTM channels. You can simultaneously drive investment strategy, execution, and continuous optimization with a growth mindset. You are an expert in effectively developing strong and influential relationships with GTM partners - understanding the importance of working hand in hand with our revenue partners to drive alignment, and business performance. You are an effective storyteller with the ability to clearly communicate marketing performance, roadmaps, trade-offs and prioritizations. You understand the importance of working in direct partnership with product marketing, brand leaders, and revenue teams to continuously optimize the customer experience through compelling, timely, resonant, and differentiated creative. You are also an authentic and conscious leader that can simultaneously drive a highly performant marketing team with a builder mindset.
About ActiveCampaign:
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives
here.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on
G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at
ActiveCampaign.com.
Perks and benefits:
ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details
here, but some of our most popular benefits include:
-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
-Open paid time off
-Generous 401(k) matching program with immediate vesting
-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
-Access to professional development resources through LinkedIn Learning
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.