Welcome to 10Pearls!
We believe in harnessing the power of technology for social good through our core values: Innovate, modernize and accelerate.
Company Overview
We are 10Pearls, an award winning digital development company, helping business with product design, development and technology acceleration. Our culture of innovation is uniquely designed to help businesses transform, digitalize and scale levering digital technology.
We are looking for a mid-level PPC Specialist with hands-on experience in programmatic advertising. The ideal candidate will be responsible for managing and optimizing paid media campaigns, ensuring they are executed effectively to achieve business objectives. Previous experience in the sportsbook industry will be an advantage.
Responsabilities
- Campaign Strategy & Execution: Develop, implement, and optimize PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and social media channels. Tailor strategies to align with client goals and market conditions, ensuring maximum ROI and growth.
- Keyword Research & Analysis: Conduct thorough keyword research to identify high-performing, relevant terms. Use competitive analysis and data-driven insights to inform bidding strategies and ad placements that maximize reach and conversion rates.
- Ad Creation & Optimization: Craft compelling ad copy and design visually engaging display ads that capture the target audience's attention. Continuously test and refine ad creatives to improve click-through rates (CTR) and conversion rates.
- Performance Monitoring & Reporting: Monitor campaign performance on a daily basis, using analytics tools to track key metrics such as impressions, clicks, conversions, and ROI. Provide regular reports with actionable insights and recommendations for optimization.
- Budget Management: Efficiently manage campaign budgets, ensuring that spending is aligned with client objectives and delivering the best possible returns. Identify opportunities for scaling successful campaigns while minimizing costs.
- A/B Testing & Experimentation: Conduct A/B testing on ad copy, landing pages, and bidding strategies to identify the most effective approaches. Use results to optimize campaigns and enhance overall performance.
- Cross-Channel Integration: Collaborate with SEO, content, and social media teams to ensure cohesive and integrated digital marketing strategies. Leverage insights from other channels to inform and enhance PPC efforts.
- Client Communication & Reporting: Maintain regular communication with clients, providing updates on campaign performance and discussing opportunities for improvement. Translate complex data into easy-to-understand insights and actionable recommendations.
- Programmatic Advertising (If Relevant): Utilize programmatic advertising platforms to manage and optimize automated ad placements. Ensure that campaigns are reaching the right audiences at the right times through precise targeting and real-time bidding strategies.
- Continuous Learning & Improvement: Stay up-to-date with the latest trends, tools, and best practices in PPC and digital marketing. Continuously seek opportunities to improve skills and enhance campaign performance through professional development.
Requirements:
- 2-4 years of experience in PPC and programmatic advertising.
- Experience in the sportsbook industry is a strong plus.
- Proficiency in Google Ads, programmatic platforms, and other relevant tools.
- Strong analytical skills and attention to detail.
- Ability to work independently and manage multiple campaigns simultaneously.
- Excellent communication skills and ability to collaborate with cross-functional teams.
Benefits we offer.
- Access to LinkedIn Learning, Udemy, and Pluralsight.
- Amazing people-oriented organizational culture
- Working from Anywhere
- Challenging projects using the latest technologies with clients from the US
We thank you for applying to this job position, we’re more than thrilled to start reviewing your profile and great skills! This is the first step in our selection process, so you will be hearing back from our awesome recruitment team regarding the next steps 😀
We thank you for applying to this job position, we’re more than thrilled to start reviewing your profile and great skills! This is the first step in our selection process, so you will be hearing back from our awesome recruitment team regarding the next steps 😀
10Pearls Team
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Last updated on Aug 16, 2024