Director (Consulting) - Cultural Insights and Analytics

About Initiative

Initiative celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. 

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

There are four I’s in Initiative, and these represent our core values and behaviors.

➢ INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.

➢ INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.

➢ IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

➢ IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.

 

About the CIA Team

The Cultural Insight and Analytics (CIA) team in our Global London hub is a group of 30+ specialists covering multiple areas of expertise: Consumer Insights (Research), Audience & Data strategy, Business Intelligence & Data Governance, Advanced Analytics and Client Consulting. Through a range of paid-for-projects and FTE on accounts, the team supports the UK agency as well as the EMEA hub that is based in London. Client Consulting is responsible for curating the skills in the CIA teams to provide advice and solutions to clients’ business, marketing and advertising challenges.

 

Role Overview

The purpose of the Director (Consulting), is to:

• Provide analytical and data driven consultancy to clients to solve their business and marketing challenges.
• Embed analytical and data driven planning into client account teams by working in partnership with Comms design and channel specialists to implement data driven planning and decision making.
• Support revenue growth through scoping and selling in client projects.
• Support agency growth by working on new-business pitches as a insights and analytics specialist

This role will focus primarily on the NatWest Group account.

 

Key Responsibilities

Client consulting and advisory

• Be the key point of contact for clients on analytics and consulting projects. To work with them to understand their business and marketing challenges and create robust solutions to address them.
• Synthesise data, research and analytics assets available across the client account to answer the client’s key marketing challenges.

 

Embedding analytics in day-to-day planning and media execution

• Be the key point of integration between Media Specialists (Account Management, Comms Designers and Channel Specialists) and Data Specialists (Analytics and BI teams)
• Work with Communication design and media specialist teams to develop and implement a consistent measurement framework across the client account.
• Use analytics, research and data assets to inform decisions across the planning process
• Work to develop a culture of experimentation, testing and optimization on the client account
• Conduct workshops, training and education sessions with media specialist teams to raise the bar on data driven planning

 

Agency growth and new business

• Consultatively solve client’s marketing challenges by providing curated access to Initiative’s research, analytics and data solutions to generate analytics and insights revenues
• Support from an analytics and insights perspective on agency new business and pitches.

 

DESIRED SKILLS AND EXPERIENCE

• Experience providing marketing consulting services across a range of sectors.
• Experience in Financial services marketing is desirable.
• Extensive experience of providing analytics and data led consulting advisory services in:
  • An agency / consultancy environment (preferable)
  • As part of an in-house analytics and insights team

• Proven expertise in at-least three of the following areas:
  • Developing and implementing measurement frameworks and learning agendas
  • Marketing investment planning (Budget setting, Budget allocation etc.)
  • Marketing mix modelling / econometric modelling
  • Marketing experimentation (experiment design and statistical analysis)
  • Digital performance analytics

• Working knowledge of
  • Market research methods (Quantitative and qualitative methods)
  • Consumer / customer segmentations
  • Audience strategy and data driven targeting
  • Brand equity measurement, brand tracking
• Strong communications skills (written and verbal)

 

Employee Transparency 

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application. 

 

The Perks 

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year 
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Retail discounts
• Electric vehicle salary sacrifice car scheme 
• Wellbeing programme, including Headspace & flu jabs 
• Interest free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Independent mortgage advice
• Financial education
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!

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Last updated on Aug 22, 2024