Account Manager (Outdoor media)

About Us 

Rapport is IPG Mediabrands Out-of-Home (OOH) media buying and planning agency. We are best known for the strength of our relationships, rewarding connections and transparency.  At Rapport, we understand it's about our collaborative and successful partnerships and a passion to deliver valuable results. We excel at engaging, experiential and content-driven OOH solutions and are here to guide you through the evolving media landscape. Please visit Rapport’s website for more information. 

Role Description 

The role sits within the Purple Team – a planning team of four people responsible for working on business across TMP & TMWI, including clients such as Argent, Greystar Student Housing & London and Quadrant Housing.

As part of the Purple Team the key relationships will be not only with our direct agencies, but also working directly with clients and creative agencies. Key Internal relationships are with the Business Director, Account Director, Account Executive and the wider Rapport teams such as Insight and IMPACT.

Working in a team of four, your role is to assist the planning and implementation of OOH campaigns from initial brief through to post campaign analysis. You will have excellent attention to detail, great knowledge of standard applications (such as Excel and Powerpoint) and is competent with industry tools (Route and Ebiquity/ Nielsen).

We are looking for someone who is passionate about working in OOH and showcases a strong knowledge base of how the channel can be used strategically for clients.

Key Responsibilities

• Managing client campaigns from brief through to post campaign analysis
• Create insightful market, competitive and industry analysis with the aim of growing OOH share
• Creating rationale documents to support the role of channel and formats to align with client / agency strategy
• Working with the creatives agencies to ensure they understand creative best practice for OOH
• Keep up-to-date with market trends and new developments
• Support senior members of the team to balance workload across the team, helping with general administration and organisation
• Take responsibility for client work e.g. attending agency/client briefings, taking ownership of briefs, managing client demands & expectations etc.
• Develop management skills working with junior members of the team

Desired Skills & Experience

• Confident to lead agency and client meetings
• Strong attention to detail
• Outstanding communication and relationship-building skills
• Strong understanding of industry trends and best practices
• Supportive team player yet confident to work autonomously
• Pro-active and flexible attitude
• Good working knowledge of all Microsoft programmes (PowerPoint, Word, and Excel etc.).
• Ambition to develop yourself and others

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Last updated on Aug 22, 2024