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Communications & Content Marketing Specialist
fenergocareers
5 months ago
Negotiable
Full-time
London, United Kingdom
Description

The Company:

Fenergo is the leading provider of digital transformation, customer journey and client lifecycle management (CLM) solutions for financial institutions.

Its software digitally transforms and streamlines end-to-end CLM processes - from regulatory onboarding, data integration, client and counterparty data management, client lifecycle reviews and remediation, all the way to client offboarding.

Fenergo is recognized for its in-depth financial services and regulatory expertise (from a team of over 30 global regulatory specialists), community-based approach to product development and rules engine which ensures financial institutions are future-proofed against evolving Know Your Customer (KYC), Anti-Money-Laundering (AML), tax and OTC derivatives-based regulations across 100+ jurisdictions.

Counting 80+ global financial institutions as clients, our award-winning CLM suite digitally transforms how financial institutions manage clients; from initial onboarding to KYC/AML and regulatory compliance, to data management and ongoing lifecycle KYC reviews and refreshes.

Headquartered in Dublin, Ireland, Fenergo currently employs over 850 people and has offices in North America, the UK, Poland, Spain, South Africa, Asia Pacific, and the UAE.

The Role:

The Communications & Content Marketing Specialist will be an integral part of the Fenergo Communications & Content Marketing Team, joining an existing team of specialists who create compelling, persuasive and informative content that builds brand awareness, attracts leads and converts these leads into warm prospects.

You will be highly motivated and an enthusiastic individual, who can write across a myriad of mediums and channels, offering key messages to different buyer personas. Thought leadership is the cornerstone of Fenergo’s lead generation and nurturing activity. You will be capable of translating complex technology-based content into compelling stories that fuel our lead lifecycle process.

Your role will span both public relations and content marketing worlds, allowing you to expand your experience and skillset across these critical communications divisions.

Duties and Responsibilities:

Public Relations:

  • Support the execution of the PR plan for Fenergo across owned and earned channels.
  • Manage the reporting and measurement of PR outcomes
  • Support with the distribution of key news announcements, liaising with our PR agencies and measuring coverage results against KPIs set.
  • Develop and maintain a deep understanding of media landscape and monitor for Fenergo coverage, competitor coverage and flag emerging topics and trends for thought leadership
  • Be proactive in coming up with ideas for PR including new trends or topics we should be commenting on and alerting our PR agency to execute
  • Manage an annual awards calendar

Content Marketing:

  • Support Content Marketing by creating compelling content that educates, informs and engages our global prospect community, converting leads at the top of the funnel into warmer prospects and eventually customers.
  • Develop persuasive, engaging and thought leading content across a broad range of mediums and for various channels including whitepapers, blogs, videos, case studies, emails, social ads, digital ads etc.
  • Both support and own the editorial calendar and KPIs attached to every piece of content and every campaign that is launched
  • Create persona-based content that delivers tailored and key messages to each of our buying personas, ensuring the message is as impactful as possible.
  • Work closely with digital marketing team in delivering content across a broad range of digital channels including email, social (paid and organic), PPC/SEO, digital adverts, SEO-enabled website content to drive digital traffic and provide a highly engaged experience and improve conversions.

Cross-Team Collaboration:

  • Work closely with other teams within Marketing to help deliver PR and AR marketing excellence (Product Marketing, Digital Marketing, Partner & Customer Marketing, Field Marketing).
  • Work very closely with the Digital Marketing team to coordinate the scheduling and amplification of all content and PR materials and coverage via Fenergo’s digital channels.

Requirements

Career Experience & Qualifications:

  • 3-5 years’ experience working in public relations or content marketing in either an agency or in-house environment.
  • B2B technology experience and media knowledge is a must.
  • Experience managing and launching content and PR campaigns on earned and owned channels.
  • Experience working with senior stakeholders.

Skills & Knowledge:

  • A strong team player.
  • Excellent time management skills
  • Great interpersonal and communication skills
  • Excellent writing skills that informs, educates and persuades.
  • An ability to combine creative thinking with commercial and product understanding.
  • An ability to write across a wide variety of mediums (digital, social, print) and for a variety of personas.
  • Strong attention to detail and a passion for delivering a high standard of work that is outcomes focused.
See more...
About the company
fenergocareers
The Company:Fenergo is the leading provider of digital transformation, customer journey and client lifecycle management (CLM) solutions for financial institutions. Headquartered in Dublin, Ireland, Fenergo currently employs over 850 people and has offices in North America, the UK, Poland, Spain, South Africa, Asia Pacific, and the UAE.
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