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Creative Strategist

meesho · 30+ days ago
Negotiable
Full-time
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About the Team
As the User Growth team, we play a key role in making Meesho one of the most sought-after e-commerce destinations in India. We hold end-to-end responsibility to launch and scale-up users on the platform by ensuring the right selection, competitive pricing and sales. As the Creative Strategist for Copy, on the team - you will join us to create the most happening e-commerce brand – word by word.
From acquiring and retaining users onto the app through push notification, organic and paid content to social first campaigns to monthly sales campaigns, we look after all funnels of the user’s life on Meesho. We want to enable every user to experience the power of internet commerce.

About the role
As a Content Strategist, you will join our creative team with special focus on performance ads, brand campaigns and other digital media assets. If you're familiar with producing online content and have an eye for detail, we'd like to meet you. Feel free to share samples of your work or portfolio. 
Ultimately, you'll deliver quality writing pieces that appeal to our audiences, attract customers, boost brand awareness and lead the team

What you will do:

  • Define the TOV and ensure it strategically fits into the Meeshoverse.
  • Lead a team of copywriters and ensuring that spin strategy first narratives.
  • Lead the campaign strategy and development workflow to deliver campaign goals
  • Liase with the brand marketing team to create and execute campaign plans
  • Based on digital strategy, creative direction and your own research and ideas, create and execute effective campaigns that build audiences, generate engagement and drive DAU.
  • Drive all content marketing efforts across various channels for paid marketing and brand campaigns 
  • Manage multiple time-sensitive projects simultaneously while solving key challenges of quality and quantity from a marketing perspective
  • Plan long-term brand strategy and evolution, medium-term communications and campaign planning and short-term engagement strategies to accomplish communication objectives.
  • Think more than just copy. Think ideas first, design first, digital first, video first. Whatever it takes to communicate the message most effectively.

What you will need:

  • Prior experience of working as a content strategist/specialist
  • Experience of at least 7 years work ex, ideally split across advertising agencies and the “client side”
  • A penchant for topicality, someone who eats advertising trends for breakfast
  • Ability to define TOV and innovate within visual brand guidelines for all deliverables 
  • Understanding of the digital ecosystem, current marketing trends in acquisition as well as brand-building, marketing opportunities
  • A strong portfolio of content across all formats and platforms
  • A cross-functional team player who is able to engage, listen and collaborate with internal teams to align on overall strategy and goals as well as creative partners
  • Someone who can convince a producer to charge less and a stakeholder to push timelines more.
About Meesho

Meet Meesho - India’s only true e-commerce marketplace.
Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Meesho (Meri shop) started with a single idea in mind - to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. Meesho is democratizing internet commerce in India. The company provides sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.4 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers.


Meesho has been a catalyst for over individual entrepreneurs, propelling them into an online business with zero initial investment. What sets us apart is our revolutionary 0% commission model for sellers, a pioneering concept in the Indian e-commerce landscape. Our vision extends beyond being a platform; we aspire to be the e-commerce destination for Bharat—a testament to our dedication to inclusivity and accessibility.

Meesho milestone:

Our journey is marked by significant milestones, including a valuation of $4.9 billion and the unwavering support of renowned investors such as Sequoia Capital, Softbank, Fidelity, Prosus Ventures, Facebook, and Elevation Capital. Meesho proudly found its place in Y Combinator’s 2021 Top Companies List and was the sole Indian startup featured in Fast Company’s The World’s 50 Most Innovative Companies in 2020. In 2021, we claimed the 6th spot in Linkedin’s Top Startups List.
 9 crore orders  every month~13 Lakh seller on the platform 75% of user from Tier 2+ cities of India 3.6 cr monthly  and 14 cr Annual  transiting users12+ Cr product listings on Meesho A new product uploaded every second

But beyond the numbers and accolades, our true strength lies in our people. At Meesho, we champion a people-first culture with gender-neutral and inclusive policies. Discover opportunities to be part of our dynamic team at meesho.careers.
Join us on this exhilarating journey, where innovation meets inclusivity, and every entrepreneur's dream finds a home. Explore more about our story and vision through our insightful blogs!

Our mission:

Democratising e-commerce for Bharat.Meesho is focused on building and making e-commerce accessible for the next billion users. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. With ~80% of Meesho’s 140 million annual transacting customers coming from Tier 2+ cities and towns, the company has been instrumental in bringing new-to-e-commerce users online. Meesho has made e-Commerce more accessible, affordable and engaging for a unique and underserved ‘non-affluent’ user segment. With a strong value proposition of Everyday Lowest Prices, the platform hosts one of the largest selection of quality products at affordable prices

Our purpose:

Har Indian ka APNA MARKET


Our founders:
Vidit Aatrey : Co-Founder and CEO
Sanjeev Barnwal : Co-Founder and CTO
Learn about Meesho culture, news and what goes on in building the fastest growing e-commerce app in India.

Last updated on Jun 6, 2023

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