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Product Marketing Manager

Bandwidth · 16 days ago
$147k+
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Full-time
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Who We Are:

Bandwidth (NASDAQ: BAND) is a global communications software company that helps enterprises connect people around the world with cloud-ready voice, messaging and emergency services. Backed by a network reaching 60+ countries covering 90 percent of global GDP, companies like Cisco, Google, Microsoft, RingCentral, Uber and Zoom use Bandwidth's APIs to easily embed communications into software and applications. Bandwidth has more than 20 years in the technology space and was the first Communications Platform-as-a-Service (CPaaS) provider to offer a robust selection of APIs built around our own global network. Our award-winning support teams help businesses around the world solve complex communications challenges every day.

At Bandwidth, your music matters when you are part of the BAND.  We celebrate differences and encourage BANDmates to be their authentic selves.  #jointheband

What We Are Looking For:

Bandwidth is seeking a Product Marketing Manager to help define our product messaging & positioning, identify competitive differentiation, engage in sales enablement, and research the market for our Enterprise product portfolio. You will be aligned as a strategic partner with Product, Sales, and Marketing teams as you create and maintain enablement materials, marketing collateral, research documentation, and effective training programs for new and existing products that serve our target market(s). You will consistently monitor our competition, become an expert on both our market and your assigned solution(s), and ensure our Revenue teams (Sales/Marketing/Business Development) are well-equipped and aligned to achieve revenue targets. Additionally, you will play a key role in support of product and feature launches, developing and executing plans to build and accelerate pipeline as part of our global marketing strategy. A data-driven marketer, you will constantly monitor sales and industry trends, and support our win/loss strategy and insights process. You are the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results.

What You'll Do:

  • Serve as a market and solutions evangelist for Bandwidth's Enterprise solutions by understanding and clearly articulating how our solutions address key pain points for Global Enterprise customers and prospects.
  • Support successful go-to-market launch of new and enhanced products, ensuring product-market fit is achieved; and ensure the business has clarity on value propositions and messaging pillars for your assigned solutions.
  • Source, maintain and update critical target persona and ideal customer profile information, ensuring our messaging, positioning, and go-to-market approach is aligned for each solution you are assigned.
  • Continually research our market and our competitors, informing the Enterprise team on key solution differentiation and market changes.
  • Own the creation of all necessary demand generation and sales enablement tools, such as: competitive analysis and battlecards, positioning docs, call scripts, product collateral, pitch decks, demos, videos, press releases, thought leadership content, website copy, etc.
  • Attend prospect/customer meetings and gather intelligence through revenue intelligence tools, gathering direct feedback on our products and sharing with appropriate internal teams.
  • Support win-loss analysis with regular data analysis; coordinate and write proposals (for RFIs and RFPs) when necessary; maintain all solution marketing tools and systems (e.g. Highspot, Confluence, Google Drive Assets, Klue, Intelligence Forms, etc.).
  • Engage in coordinated cross-functional initiatives that enable efficiency at scale across a matrixed and global organization; own and achieve personal targets while being cogniscient of how those targets interlock with others. 
  • Attends industry events, stay current on trade publications, and participate in seminars/webinars to stay current on overall market conditions, customer needs and competitive landscape.
  • Ensure internal and external facing narrative is consistent with Positioning & Messaging Documentation by reviewing, iterating with, and enabling teams to speak with confidence about our Enterprise soluti

What You Need:

  • Bachelor’s degree preferably in Marketing, Computer Science, Business or related discipline.
  • 5+ years of prior marketing experience, with 1 of those in a product marketing or related market-facing role
  • Command of the marketing funnel and how product marketing helps achieve revenue targets.
  • Exceptional leadership and teamwork skills and comfort working in a highly matrixed organization.
  • Prior strategic and product marketing or management experience in technology is required. 
  • Strong presentation skills with the ability to translate technical information into simple, audience appropriate language.
  • Strong written skills with the ability to translate technical product detail into customer benefits.
  • Strong sense of ownership and dedication to accomplish goals and succeed.
  • Ability to travel up to 10% is required.

Bonus Points:

  • Telecommunications industry experience is a plus.

The Whole Person Promise:

At Bandwidth, we’re pretty proud of our corporate culture, which is rooted in our “Whole Person Promise.” We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit. How do we do that? Well…

  • 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
  • All new hires receive four weeks of PTO.
  • PTO Embargo. When you take time off (of any kind!) you’re embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
  • Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
  • “Mahalo moments” program grants additional time off for life’s most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
  • 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.

 

Are you excited about the position and its responsibilities, but not sure if you’re 100% qualified? Do you feel you can work to help us crush the mission? If you answered ‘yes’ to both of these questions, we encourage you to apply! You won’t want to miss the opportunity to be a part of the BAND.

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Last updated on May 29, 2024

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About the company

BandwidthBandwidth is a cloud-based communications platform that enables businesses to connect with their customers through voice, messaging, and 911 services. Their platform provides APIs and SDKs for developers to integrate communication features into their applications.

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