Senior Director of Solutions Marketing
4 months ago
Boston, United States

Bigtincan is the fastest growing sales enablement company in the world. We are looking for an experienced solutions marketer to embrace our company’s “why” and brand, understand and empathize with our customer and prospect’s business problems. You will lead a team to create messaging that resonates with our audiences and spotlights our company’s unique solutions.

The Senior Director of Solutions Marketing is the marketing team’s expert on the full portfolio of Bigtincan products, using customer and market research to develop messaging that serves as the foundation of how we speak to different audiences across all sales and marketing channels. The candidate is responsible for leading a small team to develop solution messaging and achieve cross-functional alignment around product go-to-market strategies to drive both new business and existing customer adoption and retention.

As Bigtincan’s Senior Director of Solutions Marketing, you’re a great communicator and love bringing people from across the organization together to collaborate on strategy and execution. You’re obsessed with the customer and love to dig into their problems to perfect your messaging, and enjoy testing and iterating until you get it right. You enjoy a fast-paced working environment that challenges you and helps you build upon your skills. Most importantly, you’re excited to join Bigtincan and bring our vision of “the buying experience of the future” to life.

As the lead marketing liaison to the product team, you are tech savvy enough to understand our products and platform, then translate your product knowledge into solutions that address our customer’s challenges across a wide range of use cases.

You and your team will own our solution messaging, and deliver it for use with a range of internal and external audiences including marketing, sales, and customer success internally and with customers, prospects, analysts and press externally.

The role includes leading our Analyst Relations. As an ambassador and enthusiast of our solutions, you will build relationships with key analysts and help them understand how we help our over 2,000 customers deliver great experiences to their customers. You will own the delivery of product information for analyst surveys so that our solutions are well represented as leading solutions in their resulting reports.

You have an inquisitive desire to always improve what you see. You are an articulate communicator and use those skills to foster cross-functional collaboration with your team, peers, and executives. You love working in a fast-paced, global environment where innovative ideas are highly encouraged and rewarded.

Key Responsibilities

● Creator and owner of solution messaging for the Bigtincan suite of products

● Inspire and lead a small team to bring solutions benefits and capabilities to life through engaging narratives and high-impact marketing materials

● Lead the solutions marketing team to understand and analyze buyer needs, the latest trends, and competitive positioning to inform messaging, go-to-market campaign themes, and content development

● Translate features into powerful messaging that describes how they deliver value to customers

● Own competitive intelligence to understand the market landscape and optimize our messaging and positioning to play to our strengths

● Conduct research to understand all aspects of the market including audiences, trends, and competitors -- using this knowledge to create deliverables such as personas and battlecards to support sales and marketing

● Bi-directional collaboration with product management to understand the product roadmap and create marketing messaging, and to feed market insights to the product team to shape roadmap priorities

● Develop strong relationships with key analyst firms

● Organize regular analyst inquiries and briefings

● Manage analyst surveys and collaborate with SMEs across the business to gather technical responses

● Work closely with the Brand & Communications team to ensure that solution messaging is aligned with our core messages, values, and voice

● Work closely with product operations to plan product launches, owning the messaging and copy writing for support materials. Coordinate any launch marketing resource requirements from the content, communications, demand generation and customer marketing teams.

● Work with sales enablement to transfer and reinforce knowledge by organizing and delivering live training sessions, developing learning courses, and creating reference materials like sales playbooks to ensure the revenue team is prepared to properly deliver messages to buyers.

Desired Skills and Experience

● Visionary storyteller with 10+ years of experience in solutions marketing, positioning and messaging

● Tech B2B solution marketing experience, ideally with expertise in a scaling and fast-growing SaaS environment preferred

● 5+ years leading other solution/product marketers

● Ability to work independently while also leading a team, collaborating with other teams as necessary

● Messaging development is your passion and superpower. You describe value, outcomes, and solutions, not features

● Highly organized with the ability to work on many projects with moving timelines

● Excellent interpersonal and presentation skills in front of customers, sales, and executive audiences

● Detail and results-oriented; skilled at both planning and hands-on execution

● Excellent copywriting and communication skills

● High emotional intelligence and empathy. The key to successful product marketing is the ability to understand the challenges that team members across the organization face and work with them to reduce friction and silos to achieve alignment around initiatives.

● Expertise in Sales Enablement

● Analyst Relations (Gartner, Forrester, Aragon, etc) experience preferred

● Hands-on experience with Salesforce, Monday, Asana, Crayon and sales enablement platforms preferred

● Bachelor’s degree in relevant field such as marketing or communications OR commensurate experience and certifications


Benefits and Perks

● Career growth opportunities

● Competitive salary

● Stock options

● Health benefits


● 401K

● Flexible working hours

● Fully remote work with the option to work on-site at the Waltham, MA headquarters occasionally or full-time depending on your preferences

Bigtincan is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

About Bigtincan

Bigtincan is an AI-powered Sales Enablement Automation Platform that adapts to your sales process, delivering the right content for selling, training, and coaching at scale for all your teams and across all devices.

Since our inception in 2011, Bigtincan has grown into a global company headquartered in Waltham, Massachusetts with offices in London and Sydney, Australia. We’ve partnered with Apple, AT&T, and other technology leaders and are used by the largest, most successful companies in the world such as, Exxon, Titleist, Guess Jeans, and Amazon, to accelerate their sales and marketing initiatives. Our award winning platform is recognized by Gartner as the only solution in their Sales Engagement Platform category to meet all of their feature requirements.

We're an optimistic, motivated and friendly bunch on the lookout for like-minded people.

Be part of a high-performing team with a supportive and inclusive culture.

We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work.

If you are excited about this role and can bring innovative ideas to Bigtincan’s solution marketing team but don’t have all of the qualifications listed above, we invite you to still apply. Especially if you read this far.

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About the company
Bigtincan is the fastest growing sales enablement company in the world. We are looking for an experienced solutions marketer to embrace our company’s “why” and brand, understand and empathize with our customer and prospect’s business problems.
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