About us
At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.
This hybrid position requires two days per week in our Austin, TX office.
About you
You’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.
About this role
We are seeking a highly skilled and experienced professional to join our team as the Consumer Growth Strategy lead, reporting to the SVP. This role supports the SVP, Consumer Growth by identifying and evaluating business development opportunities, growth initiatives, and strategic partnerships for the D2C segment, while driving GTM strategy and ensuring cross-functional alignment across partnerships, marketing, and customer success. You will provide strategic recommendations, lead the development of standards, and serve as the connective tissue for cross-functional teams. Continually evaluate market trends, develop initiatives to diversify revenue streams, and implement partnership tracking via KPIs and reporting to optimize effectiveness.
What you'll be doing
- Support the SVP, Consumer Growth by identifying, evaluating, and partnering on business development opportunities, growth initiatives, and strategic partnerships for the D2C segment.
- Collaborate with the SVP, Consumer Growth, and other leaders to drive GTM strategy across all customer segments. Ensure partnerships, marketing, and customer success teams are strategically aligned to achieve D2C business goals.
- Provide recommendations on key strategic initiatives, from initial hypothesis generation and analytical analysis to executive-ready outputs.
- Act as the connective tissue for cross-functional teams (including Product, Partnerships, Marketing, Finance, Operations, and other internal groups), working to share knowledge and drive people towards a common goal.
- Support the development of initiatives that capitalize on the business's competitive position, diversify revenue streams, and align with our long-term vision.
- Continuously evaluate new market trends and competitive opportunities or threats.
- Lead the development of standards, including playbooks and case studies.
- Define and implement partnership tracking via KPIs, reporting, and dashboarding to evaluate effectiveness and identify opportunities for improvement.
About your Skills
- Strategic Thinking and Business Development: You should have a demonstrated ability to identify and evaluate business development opportunities, growth initiatives, and strategic partnerships. You must possess strong strategic thinking skills to drive GTM strategy and align cross-functional teams with business goals. Additionally, experience in developing and executing strategic initiatives that capitalize on competitive positioning and diversify revenue streams is essential.
- Analytical and Data-Driven Decision Making: You should be proficient in conducting analytical analysis and generating hypotheses to provide strategic recommendations. You must have experience interpreting complex data sets, developing KPIs, and implementing effective reporting and dashboarding systems. Strong skills in market trend evaluation, competitive analysis, and identifying opportunities and threats are crucial for this role.
- Cross-Functional Collaboration and Leadership: Proven experience in working effectively with cross-functional teams, including Product, Partnerships, Marketing, Finance, Operations, and other internal groups, is necessary. The candidate should have excellent leadership and interpersonal skills to serve as the connective tissue for cross-functional teams, driving collaboration towards common goals. Experience in leading the development of standards, such as playbooks and case studies, to guide cross-functional efforts is also important.
- Communication and Presentation Skills: Exceptional written and verbal communication skills are essential for conveying complex information clearly and compellingly. You should have the ability to produce executive-ready outputs and presentation materials. Strong interpersonal skills are required to effectively partner with senior leadership and cross-functional stakeholders, ensuring strategic alignment and successful execution of business goals.
What you’ll have
- Minimum of 8+ years of experience in marketing, analytics, strategy, or operations roles, with at least 3 of business development experience.
- Proven experience in identifying and evaluating business development opportunities, growth initiatives, and strategic partnerships.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Ability to think strategically, develop long-term plans, and identify new business opportunities.
- Excellent written and verbal communication skills, with the ability to produce compelling presentation materials and present complex data to senior leadership.
- Strong organizational skills to manage multiple tasks and priorities, with experience leading and coordinating business investigations and special projects.
- Strong experience in operational excellence and planning strategies.
- Proven leadership skills with the ability to manage and coordinate cross-functional teams and drive organizational change.
- Proficiency in using analytical tools and software, such as Excel, SQL, and Tableau is a plus
- Bachelor’s degree in Marketing, Business Administration, Economics, Analytics, or a related field; MBA or equivalent advanced degree is a nice to have.
We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
Life at Udemy
We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
- We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
- Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
- Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
- We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.
Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.
Our Benefits Start With U
Our benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:
- Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage
- HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions
- Transgender Benefits: Expanded medical coverage for gender-affirming care
- Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay
- Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support
- Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development
- Retirement: Pre-tax and Roth 401(k) plan with an employer contribution
- Charitable Giving: Corporate charitable match for eligible nonprofits and charities
- Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly
- Holidays: Twelve paid holidays throughout the year
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.
Hiring Compensation Range
$140,000—$175,000 USD
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Last updated on Aug 7, 2024