Analyst, Organic Growth

​​About the Role:

The Organic Growth Analyst is responsible for analyzing the organic (non-paid) landscape to find opportunities that drive traffic and bottom-line value for the business. They will manage & monitor channel dashboards and deliver regular reporting to key stakeholders. The Organic Growth Analyst will also assist in driving organic growth by supporting SEO content production, and off-site efforts (incl. social, CRM promotion, link building & ASO).

You Will:

• Help manage weekly content production workflow including topic ideation, creating briefs, assigning new content to writers, and optimizing new content
• Deliver weekly, monthly & quarterly reporting on organic performance with analysis on trends & changes
• Identify high-value opportunities through analysis to influence our organic growth strategy and goals
• Partner with Product & SEO teams to conceptualize, initiate and report results of A/B tests
• Address questions from cross-functional partners to understand trends that affect category, channel and brand performance. 
• Assist Organic Growth Managers in crafting SEO best practices and trainings for internal stakeholders
• Support the relationship with our link-building agency to ensure we are maximizing the value of the partnership
• Work cross-functionally with Social & CRM teams to share out relevant blogs and boost article visibility and increase traffic and rankings
• Support ASO & app engagement activities (IE: Smart Banners, Deep Linking) and create reporting to track app performance

You Are:

• Data-driven and analytical: known as a problem solver, and proposes solutions to occasionally complex issues that arise  
• Effective influencer: able to build strong cross-functional partnerships and act as a thought-partner; you work quickly and collaboratively to drive complex projects forward, and others look to you for solutions amid uncertainty
• Structured thinker: able to break-down requests into hypotheses and frameworks to structure your team's thinking, generate action plans, and align stakeholders
• High-energy, company-first attitude: you are motivated to work hard in a fast-paced environment, and enjoy balancing numerous priorities and demands

You Have:

• Experience in growth marketing, strategy consulting, or business operations at a high growth company
• 3-5 years of professional experience in digital analytics measurement and operations with measurable results
• Bachelor’s Degree or equivalent experience
• Experience with search marketing, and ability to report across organic channels such as web, SEO, email, social and app. 
• Deep level of experience using tools including Looker, Google Search Console, Ahrefs, Screaming Frog, seoClarity, DataDog/Splunk, Amplitude, Google Lighthouse and Branch.io/AppsFlyer
• Familiarity with A/B testing frameworks & platforms
• Experience working with Analytics & Data Science teams
• SEO expertise
• Deep analytical expertise
• Strong project management skills
• Web user experience (UX)

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• Employee discounts on hims & hers & Apostrophe online products
• 401k benefits with employer matching contribution
• Offsite team retreats

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Last updated on Aug 19, 2024