Marketing Manager, Healthcare & Life Sciences Focus

You: are passionate about marketing. Your attention to detail and enthusiasm never rest. You find working with company leaders to develop content and build a bigger brand in the market exhilarating. You recognize that a good idea and great marketing are a perfect match.

We: are a highly motivated, fast-paced team amid a rapidly growing firm of business and technology thought-leaders. We need a true marketing enthusiast who can drive brand engagement, partner with our leaders to grow customer relationships, and uncover innovative marketing programs.

Together: we will grow the brand and reputation of our firm and our people. We will increase our influence in the market, and with our clients and prospects.

West Monroe is looking for a marketing manager to lead all market-facing initiatives for our healthcare and life sciences industry teams. This role will develop and execute a go-to-market strategy aligned with practice goals. You will be responsible for managing day-to-day activities associated with creating high-end thought leadership, including primary research, articles, and videos, developing differentiated messaging as well as leading event strategy and management for tradeshows and conferences. We are looking for someone that brings passion and new ideas to the table, understands the value of ROI and how to measure the impact of marketing, and is a strategic business partner willing to work across all levels to achieve goals. This position will work closely with members of the marketing, business development, healthcare and life sciences and leadership teams.

Responsibilities:

• Conduct market research and competitor analysis to help inform practice strategy
• Design and execute our go-to-market strategy across all target audiences (including, but not limited to health plan, dental plan, provider and life sciences)
• Research, evaluate, and build business cases around new marketing opportunities
• Manage marketing execution for the firm’s healthcare and life sciences practice, including thought leadership, events and tradeshows, business development support and marketing campaigns
• Manage content creation across all categories – primary research, articles, videos, etc.
• Interest and availability to attend healthcare-related events
• Assist with internal and external marketing communications
• Partner with leadership to execute pre- and post-event outreach for events and develop targeted campaigns
• Measure, analyze and report on ROI across marketing campaigns and initiatives
• Manage ongoing healthcare and life sciences marketing budget
• Lead client nurturing campaigns to stay top of mind at existing healthcare and life sciences clients
• Partner with leadership on marketing healthcare assets through innovative marketing techniques and programs

Qualifications:

• Bachelor’s degree in Business, Communications, Marketing/Advertising (or related field of study) required
• 10 years of integrated B2B marketing experience, preferably specific to healthcare, life sciences or a professional services environment
• Strong writing and editing skills as well as verbal communication skills
• Proficient in Microsoft Office Suite Software
• Experience working under tight deadlines and a fast-paced environment
• Ability to manage projects from conception through completion
• Ability to work both independently and within a team environment
• Very organized and ability to manage time, relationships, schedule multiple meetings, and stay on top of multiple communications
• Strong analytical skills, ability to solve problems and attention to detail are key
• Client-facing experience a plus

Last updated on Nov 9, 2023