SEO Manager

Role: SEO Manager

Location: London, England, United Kingdom (Hybrid)

 

A LITTLE BIT ABOUT THE ROLE AND TEAM: 

We have been appointed to partner with the marketing team within our client's Healthcare division to drive their brand and content marketing pillar forward. This pillar will focus on growing and elevating our client's brand and event brands. This marketing pillar will implement digital best practices, own content development and strategy across the digital marketing ecosystem, and enhance audience engagement through all digital touchpoints. 

 

sThe SEO Manager reports to the Head of Attendance Marketing and is tasked with creating and executing SEO strategies for a top healthcare events provider. You will manage the website’s organic growth, collaborate with the Website Manager and digital experts, and ensure content is search engine optimized for our target audiences. 
 
You'll join a team of over 30, handling and owning project plans. You'll collaborate with the broader marketing team and work closely with our client's external agencies and partners. 

 

KEY RESPONSIBILITIES: 

• Conduct keyword research and analysis to identify SEO opportunities and gaps as part of the existing websites 

• Own medium- and long-term SEO Strategy for the client, ensuring the website and keyword content is working to its maximum potential and the website’s search visibility and organic traffic is improved 

• Develop and execute SEO plans, including on-page and off-page optimisation, technical SEO, link building, and content marketing 

• Undertake technical site audits to ensure good U/X and that the site conforms to best technical SEO practices including CWV (Core Web Vitals). Prepare technical site reports and user stories for issues and solution implementation by the development team where necessary and guide, test and support resolution of issues and improvement to general technical site health 

• Monitor and report on SEO performance using analytics tools such as Google Search Console and Google Analytics 

• Measure progress and see where improvements can be implemented, and work closely with the Website Manager on website monitoring and user analysis, as well as executing A/B testing 

• Provide SEO recommendations and best practices to editorial, marketing, and web development teams 

• Keep up to date with the latest SEO trends and developments and share insights and learnings with the wider team 

• It will be your responsibility to project manage updates being made and coordinating the process through the wider marketing team, ensuring that tasks are being prioritised 

• You will work with the Website Manager, Marketing Managers and campaign owners to ensure their digital content is live and optimised for effective end-user performance.  

• Work closely with the content team, developers, and growth team to integrate SEO best practices into overall marketing strategies. 

  

 

 

 

WHAT IS REQUIRED: 

• 3+ years in managing SEO. 

• Proficiency in website analytics and SEO tools (Google Analytics, Google Search Console, SEMRush, SERanking, Screaming Frog, SEOClarity, Moz, Ahrefs, or similar) 

• Advanced technical SEO skills and experience in conducting deep site audits and providing strategic and detailed technical resolutions and adherence to best practice 

• Deep understanding of website structure, crawling, indexing, and on-page optimisation 

• Ability to propose long-term strategies and create testing plans for organic growth 

• Ability to pinpoint opportunities and implement where needed 

• Experience driving leads via SEO as a digital marketing channel 

• In-depth knowledge of search engine algorithms and ranking factors 

• Strong analytical skills and data led mindset by having the ability to interpret data to make informed decisions 

• Strong organisational skills, and ability to manage multiple projects and meet deadlines. 

• Excellent communication skills and the ability to articulate complex information in a simple and clear manner that is understandable 

• A can-do, self-starting, and critical mind with the ability to handle multiple projects at once. 

• Potential overseas travel on adhoc basis 

 

 

WHAT GOOD LOOKS LIKE: 

• An agency background with client-side experience will be advantageous in this role 

• Confident working autonomously and with 3rd party agencies 

• Excellent presentation skills – both written and spoken 

• Understanding of how to integrate with a client-side team whilst maintaining a digital agency service 

• Experience in multiple industry sectors, B2B experience is a must 

• 3+ years of relevant experience in a similar role, and working within a digital marketing team 

Req ID: 10666

#LI-Hybrid #LI-JS1 #LI-Midsenior

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Last updated on Aug 23, 2024