Marketing Associate, Social Media

Who You Are
We are seeking a skilled Marketing Associate for Social Media who excels at bringing brands to life through innovative and engaging content. A successful candidate will drive an evolved social strategy to mature our brand presence to reach our target audience. You have a keen eye for trends, a passion for pop culture, and a deep understanding of how consumer-facing brands can leverage social media for significant impact. Your creativity is complemented by a robust analytical skill set, enabling you to interpret social media metrics effectively. You are driven by data, capable of discerning what strategies work, which don’t, and how to refine your approach for optimal results. Independent and challenge-oriented, you thrive in dynamic environments and are not afraid to take calculated risks to achieve excellence. 

What You’ll Do

Own our social media presence, from content strategy to day-to-day execution, establishing a robust presence on Instagram, YouTube Shorts, TikTok, and Pinterest. You will:

• Manage our content calendar across multiple channels
• Manage of roster of content creators and influencers
• Lead the content ideation process to maximize channel impact
• Produce video content and write compelling copy
• Lead community engagement efforts
• Stay on top of social media trends and best practices
• Drive key metrics to showcase growth, efficiency, and business impact
• Track, analyze, and report on key metrics to measure the impact of social media efforts.
• Use a test, learn, and optimize model to build our social channels
• Collaborate with and direct a part-time content creator
• Partner with performance marketing team on paid social concepts and creative

Skills and experience you'll need to be successful:

• 2+ years experience at a consumer-facing brand with experience in hands-on organic social media management 
• Proven track record of growing channels and engagement
• A robust portfolio of social campaigns you’ve executed
• Experience in using social tracking + posting tools
• Skilled at using data to drive decision making
• Expert understanding of social media metrics
• Exceptional communication and storytelling skills
• Positive, collaborative attitude with a creative, solution-driven mindset, and willingness to learn and take on new challenges

*** Candidates must submit a portfolio to be considered for the position.

Nice to have skills and experiences:

• Experience in a premium consumer facing brand with an educational and/or lifestyle perspective
• Experience using Sprout Social

Here's the Pay Range:

At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is $70,000 - $90,000 + equity, which reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer. 

We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.

Last updated on Aug 21, 2024