Employers / Recruiters

Internship - B2B Lead Generation Assistant

toogoodtogo · 19 days ago

At Too Good To Go, we're on a mission to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted, and that has a huge impact on the environment: 10% of greenhouse gas emissions globally come from food waste and loss.

Too Good To Go, a certified B Corp, operates the world’s largest marketplace for surplus food, through which we connect businesses that have unsold, surplus food with consumers who can buy and enjoy it at a reduced price. 

We’re growing fast: Our community of 90 million registered users across 17 countries has already saved more than 300 million meals from going to waste - together avoiding more than 810,000 tonnes of CO2e. In 2023, Apple recognised Too Good To Go as Winner at the prestigious annual App Store Awards, for our app’s exceptional user experience and profound impact on society.

We’re always looking for talented people with diverse backgrounds to join our team. Right now, we’re on the look-out for an enthusiastic Intern B2B Lead Generation Assistant to support our Global Marketing Team. This internship is unpaid and based out of our Copenhagen office.

Your Goal:

As an Intern B2B Lead Generation Assistant, your primary goal will be to assist in the execution of paid media campaigns targeting our B2B audiences, contributing to the expansion of our store acquisition engine and further establishing Too Good To Go as a leading solution against food waste in Europe.

Starting date: As soon as possible

Minimum duration: 10 weeks

Your Role:

During your internship, you'll be involved in various tasks, including:

  • Assisting in the aggregation, filtering, and prioritisation of paid acquisition needs to contribute to building a scalable acquisition ecosystem.
  • Supporting the management of an ambitious monthly acquisition budget under the guidance of senior team members.
  • Aiding in the implementation of ad campaigns across multiple platforms, such as Facebook, Google Ads, LinkedIn, and digital affiliates.
  • Contributing to the measurement and benchmarking of campaign performance by collaborating with data specialists and utilising analytics tools.
  • Supporting the continuous improvement process to enhance the performance of campaigns and mitigate creative and audience fatigue.
  • Participating in brainstorming sessions and experiments to innovate across paid and organic acquisition channels.
  • Assisting in the diversification of the channel mix by exploring new online and offline channels/campaign types in collaboration with market teams.
  • Contributing to performance reporting and providing key insights to local and global senior management.


As an intern, we're looking for candidates with the following qualifications and characteristics:

  1. Enrolled in a relevant undergraduate or graduate program, preferably in marketing, business, or a related field.
  2. Basic understanding of paid acquisition principles and platforms.
  3. Strong analytical skills and comfort with data analysis.
  4. Excellent communication skills and a collaborative mindset.
  5. Passion for sustainability and addressing societal challenges like food waste.
  6. Eagerness to learn and grow in a fast-paced environment.
  7. Fluency in English; additional language skills are a plus.

Our Values:

At Too Good To Go, we embrace the following values:

  • We Win Together
  • We Raise the Bar
  • We Keep It Simple
  • We Build A Legacy
  • We Care

What We Offer:

During your internship, you'll receive:

  • Hands-on experience in a social impact company.
  • Opportunities for personal and professional development.
  • Exposure to an inclusive company culture where your contributions are valued.
  • Flexible working arrangements.

How to Apply:

To apply for this internship:

  • Ensure you've carefully read and understood the job description and our company values.
  • Visit our website to learn more about Too Good To Go.
  • Submit your CV and a cover letter in English through our platform. Please note that we do not accept applications via email or LinkedIn direct messaging.

Join us in our mission to fight food waste and make a meaningful difference in the world!

A Movement for Everyone
We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.
We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

Last updated on May 30, 2024

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