MXW is a global creative agency that brings entertainment brands to life in ways that audiences love. A strategic roadmap, a pitch-perfect presentation, or the big idea that makes everything click into place.
MXW has long-standing relationships with the world’s leading entertainment companies (Disney, Universal, Warner Bros. Discovery), continued presence with leading streaming platforms (Netflix, Disney+) and content studios (Andscape, BBC, Mediawan) – and working with adjacent business sectors: consumer products, flagship retail and visitor attractions (Universal Products & Experiences, Disneyland Paris, Westfield).
We are currently seeking a Client Services & New Business Director for our global business (UK & US) who has agency experience in one or more of these areas. This is a customer-facing, hands-on role that develops new business strategies to sell MXW’s products & services including: brand strategy & extensions, corporate storytelling, creative content, and experiential design & delivery.
This role is based in London.
Overall Responsibilities
- Driving the growth of MXW’s business with new
- Serving as the client contact on growth-oriented projects, super-serving clients to build partnerships.
- Staying current on evolving entertainment industry news, serving as the expert on trends to proactively provide solutions to both core and new clients.
New Business (50%)
- Lead and develop initiatives for new business efforts, including pitching as required.
- Identify and secure new-new opportunities in core entertainment and business adjacencies.
- Build, maintain and nurture relationships with key decision-makers to drive a robust pipeline of prospective clients and business opportunities within target industries.
- Attend industry events, conferences, and networking functions to establish and expand professional connections.
- Manage and achieve an annual new business target of circa £500K.
- Negotiate fee structures and draft scopes of work in accordance with agency procedures.
- Collaborate with company President and finance to ensure accurate forecasting and budgeting.
- Work with Business Affairs to ensure all contracts and agreements comply with agency policies and legal requirements.
Client Management (30%)
- Translate the clients’ requests, briefings, and thinking into an actionable and commercial agenda for the agency.
- Serve as the holder of key client relationships, forging a positive connection and being their trusted advisor representing the agency.
- Lead the day-to-day meetings, calls, and ever-changing requirements with clients.
- Responsible for communicating the clients’ objectives and deployment of the internal creative brief.
- Monitor profitability, scope creep, and budget.
- Evaluation of projects to apply learning going forward.
- Preparation of client reporting reviews.
- Lead and manage multiple projects at once from conception to completion, driving teams to successfully deliver on time, quality, and budget.
- Communicate, sell, and pitch work to clients in an engaging way.
- Write client presentations to showcase best and elevate the work.
- Review deliverables, ensuring all creative outputs meet the highest standards of quality and align with brand guidelines.
Creative Ideation (20%)
- Develop and conceptualise innovative ideas, including supporting copy and visual inspiration.
- Lead ideation sessions, ensuring active participation, and curate the outcomes to align with strategic goals
- Foster a culture of creativity and innovation within the team, encouraging the generation of fresh ideas.
- Identify and apply relevant trends in global consumer culture.
- Design resource management in collaboration with the Design Director.
- Build, maintain, and manage external partners and consultants to leverage additional expertise.
- Translate concepts into compelling narratives and visuals that resonate with target audiences.
Requirements
- 5+ years agency experience working with entertainment or tier 1 brands, in an account management/business development capacity.
- Existing relationships with entertainment clients and adjacent industries.
- Understand all aspects of B2B and consumer marketing.
- Successful leadership with management experience with a keen ability to delegate and manage multiple projects and people.
- A highly organized, detail-orientated individual who can work under pressure.
- Strong interpersonal skills/welcoming personality that encourages relationship building both internally and externally.
- A creative and strategic thinker with excellent communication skills and personability.
- Exceptional and versatile copywriting, brand strategy, and storytelling skills.
- Professional appearance and demeanour for interfacing with clients.
- Eligible to work in the UK.
#Hybrid
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Last updated on Jun 5, 2024