Sr. Copywriter - Dallas, Texas

About Care.com 

Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. 

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you. 

Note: This position is hybrid, located in Dallas, TX (Mondays & Wednesdays in the office)

Position Overview:

Care.com is looking for an insightful Senior Copywriter to join our creative studio team. The ideal person will be working closely with the creative director and graphic designers, in addition to the brand, product marketing, performance marketing, and lifecycle marketing teams, to bring Care.com’s mission and feature sets to life through on-brand, compassionate messaging across our customer experience. This is an exciting opportunity to influence the growth of a leading brand. 

What You’ll Do:

• Deeply understand our customers and create authentic, memorable communications that speak directly to their needs and barriers.
• Create compelling and concise copy for a large variety of marketing materials, including ad copy, emails, social posts, web copy, and more. Adapt copywriting style to match the medium. 
• Write copy that builds brand love, while also effectively driving acquisition, growth, and retention.
• Champion our brand voice and guidelines across all communications.
• Ensure consistency in our key value props, messages, voice, and tone across touchpoints — including collaborating closely with our partners on the product design team. 
• Edit and proofread marketing materials to ensure accuracy and consistency. 
• Partner with legal, safety, and other stakeholders to communicate the right nuances in our copy.

Who You Are:

• 3-5 years of professional copywriting experience, ideally for a consumer brand 
• Strong writing and editing skills, with a portfolio of writing samples
• A high degree of empathy and authentic knowledge of our target audience 
• Strong time management and organizational skills
• Flexibility and adaptability to change; ability to pivot quickly and multi-task
• Ability to present work and defend decisions persuasively, and advocate for the customer’s needs — while also being genuinely open to feedback and discussion
• A clear understanding of best practices around inclusive language. 
• Nice to have: Experience with Figma 
  

For a list of our Perks + Benefits, click here!

Care.com supports diverse families and communities and seeks employees who are just as diverse. As an equal opportunity employer, Care.com recognizes the power of a diverse and inclusive workforce and encourages applications from individuals with varied experiences, perspectives, and backgrounds. Care.com is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation, please reach out to talent@care.com.

Company Overview:

Available in more than 20 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com's industry-leading products—from child and elder care to pet care and home care. Care.com is an IAC company (NASDAQ: IAC).

Salary Range:  $80,000 to $90,000.

The base salary range above represents the anticipated low and high end of the national salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Care.com’s total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, Care.com provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).

•

Last updated on May 24, 2024