Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
How you'll make an impact
Product Marketing at Xero works closely with both Product and Go-to-market teams across the business to bring a holistic view of customer needs to Product, and translate product initiatives into customer value. We do this so that we deliver maximum product value to customers as efficiently and effectively as possible.
In this 12 month fixed term contract role, you will be the product marketing lead responsible for developing and growing our ANZ Payroll product amongst small business customers and their advisors. You will work closely with teams across Product (including Product Management and Product Design) to inform the product strategy and roadmap by understanding the market, competitive landscape, and needs of priority customer segments.
What you'll do
- Collaborate with Strategy, Product Management, Design and other stakeholders to undertake market, competitor and customer research to deeply understand the markets in which we operate as well as customer needs and pain points, to ascertain where mobile can help Xero win for their customers.
- Lead a strategic and collaborative process with key stakeholders to define the Customer Value Proposition for target audiences. You will also identify and maintain compelling product evidence of CVPs.
- Collaborate with Customer teams to brief product initiatives, agree optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally.
- Lead in-product lifecycle marketing strategy and execution, including in-product communications.
What you'll bring with you
- Extensive product marketing or marketing experience (preferably within a SaaS organisation)
- Proven experience in the creation and development of product strategy, positioning and messaging
- Exceptional ability to articulate compelling propositions in clear language and develop effective marketing materials
- Self-motivated, creative and team player, with excellent project management skills and attention to detail
- Exceptional ability to articulate compelling propositions in clear language and develop effective marketing materials
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
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Last updated on Dec 19, 2024