Senior Associate, Analytics

***This position is hybrid. Employees are expected to work onsite from our Hudson Yards office 2x a week.***

ABOUT VAYNERMEDIA 

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto,Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

 

The primary role of the Senior Associate, Analytics is to develop effective and high-quality data analysis, insights, and recommendations that help drive business outcomes. Technical abilities include the following: SQL, Tableau, Python/R, Business Intelligence (BI) best practices. This role will interface with the customer to support their implementation and reporting needs acting in a consulting manner to be a thought leader and offer necessary training. The role is a mix of project-based analysis and insights (50%), dashboard reporting (30%) and customer facing interaction (20%).

Who Are You?

A critical thinker, upbeat, and hungry to learn. You're someone who's driven to constantly look for better ways to do things and excited at the prospect of working in a constantly evolving industry with far more "unknown" than "known", and love playing a leadership role on a team that shares your drive to always continue learning.

The Task At Hand:

• Analyze campaign and customer data to provide conclusions, implications, and actionable recommendations designed to improve the quality of future relationship marketing communications
• Responsible for day to day analytics for assigned clients, including QA of data and reporting templates
• Develop and present on-going analytics deliverables to day to day clients coordinating with more senior analytics team members and account management
• Support team leads on any internal projects to further develop the analytics practice including implementation of analytical tools, techniques, processes, and frameworks
• Proficiency in at least one or more of the analytics disciplines
• Basic understanding of concepts in at least one or more of the analytics disciplines

The Ideal Candidate Has:

• 1-2+ years of media analytics and insights experience 
• Result-oriented with the ability to work within strict time constraints while balancing multiple projects
• Excellent verbal and written communication skills with the ability to interact at all levels of the organization
• A collaborative teammate with the knack to pivot in a constantly evolving environment
• Knowledge of a variety of measurement methodologies and their applications
• Passionate about research, television, marketing, emerging media, and technology
• Strong PowerPoint/Excel and Google Slide/Sheet skills
• Experience with one or more media platforms including Facebook, Twitter, Instagram, Tumblr, YouTube, DCM, DV360, The Trade Desk
• Experience with SQL, Tableau
• Query and analyze complex data sets to develop actionable insights that enable the optimization of media and content.
• Analyze and correlate media campaign performance with audience data, including identification of high-impact KPIs for tactics with a focus on audience engagement, campaign effectiveness, fan growth and content deep dives. 

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Last updated on Aug 15, 2024