Director Marketing HCP

Please note that this position is based in San Diego, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.

Directs and oversees the marketing strategy, tactical plans and activities that drive brand commercialization to HCPs across all marketing channels.

Primary Responsibilities

• Leads the brand strategy and message evolution as well as the development of promotional materials to execute brand strategy across channels including Community based sales team, LTC sales, and non-personal promotion.
• Functions as both an individual contributor and leader of the HCP marketing team within the brand team
• Drives the brand planning process cross-functionally across the organization
• Interprets and translates scientific clinical data and market research insights into commercial strategy
• Leads the peer to peer strategy as well as execution through this marketing channel that is not currently handled by marketing operations
• Partners with sales training and the sales leadership and managed markets team to optimize the development and utilization of promotional materials for roll out at sales meetings
• Responsible for strategic development and execution oversight of marketing specific activities related to medical conventions, exhibits and trade shows not handled by marketing operations
• Develops and delivers presentations as needed to commercial management and other internal groups
• Develops strong external relationships with Key Opinion Leaders (KOLs) and drives KOL strategy for the brand
• Manages commercial ad boards and collaborates with medical on all advisory board activities
• Collaborates with Consumer Marketing team to ensure pull through of consumer activation activities by Field and impact with HCPs
• Designs and shapes HCP media strategy and digital tactics; track and optimize on an ongoing basis
• Measures the impact of brand marketing activities on a continual basis and adjusts course where appropriate
• Responsible for the development and management of the US HCP promotions budget.
• Oversees market analysis, monitors competitive activity, and identifies customer needs
• Ensures that all Medical Legal Review (MLR) processes are followed and all programs are compliant with legal guidance and corporate policies
• Manage multiple agencies to lead development of HCP brand tactical and strategic plans and partner is creation of brand tactics
• Other duties as assigned.

Education/Experience/Skills

Bachelor’s degree in marketing, health care, business administration or related or an equivalent combination of relevant education and experience may be considered.   MBA with emphasis in Marketing, Brand Management, Healthcare marketing or Market Research strongly preferred.  A minimum of 10 years marketing, with at least 8 years of progressively responsible experience and advancement within pharmaceutical or biotech industry.  A minimum of 2 years in a leadership role required.  Neurology therapeutic experience preferred but not required.

• Strong Biopharmaceutical brand management experience and demonstrated multi-channel tactical expertise.
• Experience interfacing with medical affairs
• Ability to work successfully in a dynamic, fast paced, team-oriented environment.
• Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
• Proficiency at creating and communicating a clear vision among team members effectively aligning resources and activities to achieve functional area and/or organizational goals.
• Ability to travel up to 40% of time

Physical Requirements

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds.   Ability to travel by car or airplane independently overnight up to 40% of the time and work after hours if required by travel schedule or business issues.

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Last updated on Aug 21, 2024