Global Lead, Strategic Marketing Projects

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. 

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing. 

 

Global Lead, Strategic Marketing Projects

 

Why We Have this Role

We’re looking for an exceptional marketing leader to deliver commercial impact by identifying friction points in the marketing funnel and customer journey, and driving strategic projects to improve these. This person will be focused on improving cross-functional lead to opportunity processes across the company, with a global remit and an ability to go deep in our EMEA region.

They will succeed by partnering closely with sales and SDR leadership to improve lead to opportunity processes and technologies. This is a strategic projects role with the expectation that the successful candidate identify a portfolio of strategic projects, prioritize these projects based on business impact, drive and manage in collaboration with the business, and train regional and scaled demand gen teams to run these on a regular basis. 

 

How You Will Find Success

• Strong analytical skills to build the strategy from conception to roll out, continuously optimising it along the way and driving efficient ways of working that benefits the wider org
• An expert in their field who understands the end-to-end marketing funnel and can identify and expend on growth opportunities that deliver ROI
• Excellent business acumen with strong stakeholder management and proactive communication skills with the foresight to identify and address issues before they arise
• Align with cross functional teams to ensure consistency of campaign messages and sales plays across regions to our buyer personas and key decision makers
• Develop a best-in-class intent program identifying in-market accounts and deliver continuous flow of net new leads as well as cross sell and up sell opportunities into the Sales Development Team leveraging a number of MarTech systems such as Tableau, Salesforce, Outreach, Mutiny, Wordpress, Zoominfo, 6Sense and Marketo
• Partner with the localisation team to ensure assets are available for promotion across markets in a timely manner
• Strong ability to manage multiple projects and deliverables under tight deadlines.

 

How You’ll Grow

By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. 

Our mission is to build technology that positively impacts businesses and makes them more human.

As a member of our global marketing organization, you will be a leader within a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.

You will have the opportunity to lead and be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.

In this role, you will take ownership of a dedicated field region. Your responsibilities will include developing a robust marketing strategy and leading a team to execute plans with unique experiences, programs, and campaigns designed to drive demand and revenue.

We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

 

Things You’ll Do

• Using qual and quant data, identify friction points in the marketing funnel and customer journey, and make recommendations to improve these
• Assess, prioritize, and then execute cross-functional projects to drive alignment between marketing, SDR, and sales on the GTM strategies and tactics that will drive the highest growth and business impact
• Investigate and recommend new technologies and automations, including but not limited to AI-enabled tools and processes - that will deliver marketing efficiency while improving pipeline generation and conversion
• Lead change management and enable behavioural change in the shift to new processes and technologies

 

What We’re Looking For On Your CV

• We are looking for a candidate with 12-15 years of hands-on experience in B2B marketing, specifically in the areas of campaigns, demand generation
• This individual should have a proven track record of delivering measurable commercial results, and strong analytical skills
• Finally, the ability to travel in both the Americas and Internationally, with specific travel to Provo, Dublin, and Dallas as required for this position.

 

Preferred Qualifications

• Degree in Marketing, Business or equivalent
• Excellent copywriting skills for promotional emails, invitations and other event related materials
• Knowledge of Marketo, Salesforce, Wordpress, Coda, Qualtrics and other event management software

 

What You Should Know About This Team

• We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results. 
• Though small in number, our team is agile and fiercely determined.
• Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network. 
• Challenges excite us, as we view them as opportunities for growth and positive transformation. 
• We are not merely observers of change; we actively initiate and drive it.

 

Our Team’s Favourite Perks and Benefits

• Qualtrics Experience Program - A bonus each year for an experience of your choosing
• Worldwide and diverse community that enjoys helping each other
• At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team

 

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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Last updated on Aug 20, 2024