Brand Manager, Live Service

Role: Brand Manager, Liver Services:

Sony Interactive Entertainment is looking to hire a Brand Manager to support our games developed by PlayStation Studios. Reporting directly into the Senior Brand, Manager in the 1st party games team, this role will work closely with a team of global marketers and partner with development studios to craft and implement the brand and global go-to-market marketing strategy for several high-profile game titles.

What you'll be doing:

Marketing and Brand Strategy

• Support the development of the global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
• Drive global cross-functional teams, responsible for pulling together well-rounded global business results for their portfolio.
• Accountable for the success of the global marketing campaign.
• Ensure consistent representation of brands global activations while overseeing tactical execution on global campaigns for multiple titles.
• Continued review and optimisation of our brands to ensure the longevity and creative evolution of our live service titles.
• Oversee asset creation in partnership with internal creative teams and external agencies to deliver key marketing and creative programs, ensuring alignment across multiple stakeholders.

Studio Partnerships:

• Partner with development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.

Budget Management:

• Financial responsibility for marketing strategies, initiatives and advertising related efforts for franchises.
• Handle global marketing budget for portfolio of titles.

What we're looking for:

• Understanding of and experience working on AAA Games, platform experience a plus.
• Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
• You will have broad experience and understanding of all facets of the marketing subject area including consumer insights, product positioning, consumer promotions, online innovation and creative development.
• Good understanding of the full live services marketing funnel, including acquisition, retention, and monetization,.
• Experience with digital product offerings on mobile and PC platforms, a plus.
• Extensive knowledge of and a passion for video games is a huge plus.

Related Experience/education:

• Proven years of brand and product marketing.
• Bachelors degree or equivalent (MBA a plus)

Benefits:

• Discretionary bonus opportunity
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym/Gym Allowance
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers
• Flexible/Hybrid working (FlexModes)

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Last updated on Aug 23, 2024