Growth Marketing Manager

See yourself at Twilio

Join the team as Twilio’s next Growth Marketing Manager.

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business.

About the job

We are seeking a highly skilled Growth Marketing Manager to lead and optimize our marketing programs across the entire customer lifecycle. In this role, you will collaborate with the Growth Marketing, Marketing Operations, and Analytics teams to execute, coordinate, and measure omnichannel campaigns, including email, website, Twilio console, SMS, and in-app channels. Your responsibilities will include creating seamless transitions between lifecycle stages, designing and implementing data-driven experiments, and ensuring a unified customer experience from acquisition to retention.

Responsibilities

In this role, you’ll:

• Lead and optimize marketing programs across the entire customer lifecycle, including acquisition, adoption, expansion, and retention.
• Coordinate and execute omnichannel campaigns, including email, website, Twilio console, SMS, and in-app channels.
• Ensure seamless transitions between different stages of the customer lifecycle to create a smooth and unified customer journey.
• Design and implement best-in-class experiments to test and optimize campaign performance across multiple channels.
• Collaborate closely with Marketing Operations to align strategies and tactics throughout the customer lifecycle.
• Work with the Analytics team to develop and launch data-driven programs, leveraging Twilio Segment and other data products to enhance marketing efforts.
• Monitor and analyze campaign performance, using data-driven insights to improve outcomes and drive success.

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• Minimum of 5 years of experience in growth marketing function, with a focus on program management in a SaaS organization.
• Prior experience with Marketo is essential, and experience with Twilio Segment or a reverse ETL platform is highly advantageous.
• Strong expertise in designing and executing omnichannel marketing programs across various channels.
• Proven ability to set up and manage complex, cross-channel marketing campaigns that utilize data/event triggers to drive customer engagement and retention.
• Excellent understanding of customer lifecycle stages and the ability to create seamless transitions between them.
• Strong analytical skills with the capability to leverage data to inform marketing strategies and decisions.
• Exceptional project management skills, with experience collaborating across multiple teams and stakeholders.
• Excellent communication and collaboration skills, with the ability to work effectively in a team-oriented environment.

Desired:

• Salesforce, SQL, Looker/Tableau experience
• Technical background with ability to self-serve analytics, understand KPIs and experiment reports
• Past experience with Sendgrid or a similar Email API platform is a good qualification.
• Prior experience in Growth marketing and lifecycle functions in a SaaS setup (preferably with B2C orientation) will be given preference

Location

This role will be remote but is not eligible to be hired in California, New York, New Jersey, Pennsylvania, or Washington.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

*Please note this role is open to candidates outside of Colorado, California, New York, Washington and Washington D.C. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado or Washington D.C.:  $92,800.00 - $116,000.00
• Based in New York, Washington, or California (outside of the San Francisco Bay area): $98,320.00 - 122,900.00
• Based in the San Francisco Bay area, California: $109,200.00 - $136,500.00
• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are eligible for the following benefits subject to plan requirements: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Applications for this role are intended to be accepted until September 30, 2024 but may change based on business needs.

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Last updated on Aug 22, 2024