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Initiative - India (Associate Director - Business)

mediabrands · 19 days ago
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Agency – Initiative

Position Title – Associate Director – Business

Business Overview 

Initiative is a full-service global media agency built to grow brands through culture. It is a part of second largest global media network IPG Mediabrands with presence in more than 100 countries. Initiative unlocks business growth for the world’s most ambitious brands. At Initiative, we believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.

The Indian entity spans across 4 major cities and employs over 250+ best of the breed media professionals innovating on a roster of clients including Amazon, ITC, Bajaj Motorcycles, Toyota, Samsonite, MRF, Urban company, One Plus, and several others. We are one of the most prestigious media agencies with accolades across several forums.

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our business ambition is to grow profitable marketing assets by leveraging media intelligence and partnerships to orchestrate a brands total consumer experience. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Position Overview

The role is to work on the holistic solution for the client. Come up with innovative ideas for the client which will lead to winning awards. Monitor competitor activities & devise client’s strategies to add maximum value to their media budget. Get acquainted with the basics of digital media. Ensure the implementation of the media strategy on the brand.


  1. Work on the holistic solution for the client
  2. Come up with innovative ideas for the client which will lead to winning awards.
  3. Work on pitches in a year.
  4. Build strong relationship with the media partners.
  5. Build strong cordial working relationship with the clients.
  6. Point of escalation for team issues (within and outside of team)
  7. Manage 2-4 direct media planning reports to support career growth/development.
  8. Construct negotiation strategies to deliver on client’s objectives.
  9. Monitor competitor activities & devise client’s strategies to add maximum value to their media budget.
  10. Ensure the implementation of the media strategy on the brand.
  11. Get acquainted with the basics of digital media.

Required Skills and Experience 

  1. Thorough understanding of the media process, media department and inter-department relationships.
  2. Strong understanding towards consumers, business, and marketing.
  3. The ability to work on multiple projects at one time.
  4. Good at number crunching and should be at ease with numbers.
  5. Good attention to detail and accuracy.
  6. Team Management, excellent communication, and presentation skills.
  7. Keeping abreast of current industry communication / media thinking.
  8. The ability to be a team player.
  9. 9 - 12 years’ experience in a reputed agency.

 About Mediabrands:

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website:

Last updated on Jun 6, 2024

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