Employers / Recruiters

Director, Product Marketing - DAM

cloudinary · 30+ days ago
United States
Cloudinary is the leading provider of media management solutions, powering the trusted, award-winning visual experiences for many of your favorite brands. Cloudinary is the de facto media platform standard for developers and brand managers looking to upload, store, transform, manage, and deliver images and videos online. With over 60 billion assets managed, up to 2000 pieces of content processed by algorithms each second, and a $2Billion valuation, Cloudinary is quickly becoming the visual media layer of the Internet.  We are at an exciting stage, rapidly expanding our product offering, entering new market segments, extending the customer base, and featuring over 10,000 customers including household names like Bombas, Levi's, NBC, Neiman Marcus, Minted, and Peloton. 

We offer a values-driven, supportive environment in which you will constantly learn and evolve; a place where your ideas will be embraced and pursued. We are proud of our collaborative, and growth-minded work culture, being included in the Forbes Cloud 100 for the last four years, and being a multi-time winner of many “Best Place to Work” awards.

Cloudinary is looking for a Digital Asset Management Product Marketing Director to join our team. This individual will lead our API-first DAM Product Marketing efforts and is expected to bring innovative ideas and creative strategies to accelerate Cloudinary’s growth in the industry. You, as the expert, will collaborate with cross functional teams to drive our products and company to the next level. Come join us here at Cloudinary. 


  • Lead product marketing for Cloudinary’s API-first Digital Asset Management product line
  • Position Cloudinary as a clearly differentiated DAM vendor to customers, prospects, and analysts
  • Bring deep industry insights and subject expertise in the DAM space to the marketing teams
  • Craft compelling product messaging and stories for key use cases, industries, personas and market segments
  • Work with the corporate marketing, demand generation, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for DAM with prospects and current customers
  • Create value-based content and sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materials
  • Launch new innovations to market
  • Advise product roadmap in close partnership with product management and product strategy teams
  • Represent Cloudinary at thought leadership, demand generation and company events as a DAM SME
  • Advise self serve teams on strategies for positioning, messaging and packaging/pricing to optimise DAM PLG motion
  • Analyze the market and key competitors to articulate differentiators
  • Work with the PR and AR teams to brief media and analysts
  • Drive win/loss program for DAM to understand why we win or lose

About you:

  • 12+ years of product marketing experience (can include product management experience)
  • 5+ years experience in the DAM space experience
  • Must have SaaS experience
  • Experience with multiple business buyer personas, including technical buyers
  • A great presenter and speaker internally and at external events
  • Proven creativity and messaging skills
  • Highly analytical, data driven approach
  • Comfortable with both high-level strategy, and hands-on work

We have you in mind, as an employee you will experience many benefits, including:

Awesome technology
Top-talent peers
100% sponsored medical, dental, and vision plans
Matching 401k program
Robust vacation policy
Annual development stipend
Catered lunches or a food stipend

Cloudinary is proud to be an equal-opportunity employer dedicated to pursuing a diverse workforce.

Last updated on Mar 6, 2024

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