Marketing Strategist

You Are: 

A creative problem solver, skilled in the team sport of crafting solutions that are smart, simple and lovable. Can you connect with research-driven insights and create good outcomes that put people, their needs and experiential barriers at the heart? Can you operate with empathy for the people affected by your work? How about the clients, strategists and developers you’ll be partnering with? If you are passionate about creating the connective fabric that ties our services to the solutions we provide for clients, then this is the job for you. 

You will support marketing from inception to execution. You will be responsible for working on a team to develop strategies and tailor approaches, launch campaigns and collaborate with creative teams. You have strong client relationship and presentation skills. You are entrepreneurial, flexible, empowering to team members, and comfortable collaborating with senior leadership. You hold US citizenship and are eligible for public trust clearance. You are willing to work in-person at a client site as required. 

Role Responsibilities:  

• Collaborate with a team of strategists, media experts and designers to direct a full-lifecycle marketing initiative. 

• Understand client objectives and tailor approaches and recommendations to focus on those objectives. 

• Effectively communicate strategies and tactics to clients for buy-in and approval.  

• Support robust discovery/research efforts to generate a data-driven marketing strategy. 

• Support creative briefs, review and support creative asset development.  

• Generate monthly, quarterly, and/or annual campaign performance reports in collaboration with all marketing workstreams and focused on key metrics and business drivers. 

Core Skills Required:  

• 3+ years of experience in marketing, branding, and advertising, ideally in consulting or digital agency.  

• 3+ years of collaborating with media and creative teams.   

• Strong knowledge of marketing principles, strategy creation, campaign execution and management, content strategy, customer insights and marketing analytics. 

• Knowledge of emerging platforms/tactics. 

• Demonstrated ability to apply data/insights to strategy development and optimization. 

• Strong verbal, written and analytical skills.  

Additional Skills Preferred:  

• Previous agency experience  

• Previous federal experience. 

• Experience with employer branding and recruitment marketing. 

• Results-oriented mindset with a focus on achieving and exceeding campaign objectives.  

• Articulate communicator with excellent interpersonal skills.  

• Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners.  

• Ability to identify operational gaps/opportunities and implement solutions.  

• Proven ability to conceptualize solutions and creatively problem-solve.  

Last updated on Aug 22, 2024