Marketing Operations Manager

Job Description

We are seeking a highly skilled and experienced Regional Marketing Operations Manager to join our dynamic team in the EMEA region. In this role, you will be responsible for leading and managing marketing operations across the EMEA region. You will be the strategic partner and work closely with the regional marketing team, as well as cross-functional teams including BDRs to ensure the successful execution of marketing campaigns and as well as provide the regional perspective to global initiatives.

This Marketing Operations Manager will play a crucial role in ensuring the success of our strategic go-to-market systems architecture and holistic marketing initiatives by developing strategies, implementing best practices, and collaborating with teams across the organization.

Technical Skill Set

• Extensive experience with marketing automation platforms, particularly Marketo
• Proficiency in integrating marketing technologies (e.g., CRM, data management platforms) with other systems
• Strong understanding of API integrations and data synchronization between marketing platforms
• Experience with setting up and managing complex workflows and automation rules in Marketo and other marketing tools

Responsibilities

Strategic Planning

• Work with the global marketing operations team to design and implement the holistic architecture for our full technology stack (including Adobe Experience Cloud, specifically Marketo) to support regional marketing initiatives
• Develop and maintain detailed documentation of marketing technology architecture, processes, and workflows

Ability to Troubleshoot

• Proactively identify and resolve issues within the marketing technology stack to ensure seamless campaign execution and data accuracy
• Provide technical support and troubleshooting for marketing automation and CRM systems, including identifying root causes and implementing solutions
• Collaborate with IT and external vendors to address technical challenges and optimize system performance

Campaign Management

• Oversee the end-to-end management of marketing campaigns across various channels, including digital, social media, email, events, and partnerships, to achieve key performance metrics
• Optimize campaign performance through continuous testing, analysis, and iteration to maximize ROI to ensure all qualified leads enter the customer journey

Cross-Functional Collaboration

• Collaborate with regional and global teams, including sales, customer success, and global marketing, to align marketing initiatives with overall business objectives and drive revenue growth
• Serve as the liaison between regional marketing operations and global marketing leadership to ensure the regional perspective is considered in global campaigns and strategies
• Facilitate effective communication and collaboration among cross-functional teams to ensure seamless execution of marketing initiatives

Data Analysis and Reporting

• Proactively monitor and assess areas for optimization to anticipate Cloudflare and its stakeholders’ future needs
• Utilize advanced data analytics tools to track, analyse, and report on the performance of marketing campaigns and initiatives
• Provide actionable insights and recommendations based on data analysis to drive continuous improvement in marketing effectiveness
• Understand our attribution model and provide guidance based on Tableau and Bizible reporting to ensure accurate measurement of marketing efforts and their impact on business outcomes

Compliance and Governance

• Ensure all marketing activities comply with local regulations and industry standards, including data privacy laws, advertising guidelines, and corporate governance policies
• Monitor changes in regulatory requirements and adjust marketing practices accordingly to maintain compliance

Qualifications

• 5+ years proven experience in strategic marketing operations roles in the EMEA region
• Marketo Certified Expert (Business Practitioner) required; Marketo Certified Master (Architect) preferred
• Experience leading teams to success by gathering technical business requirements to build holistic systems architecture
• Providing expert guidance and architecture around business initiatives like personalized nurture, lifecycle monitoring, lead sourcing, and channels
• Excellent strategic planning and execution capabilities, with a data-driven approach to decision-making and optimization
• Demonstrated expertise in marketing operations campaign management and performance analysis
• Effective communication and collaboration skills, with the ability to build relationships and influence stakeholders at all levels of the organization
• Knowledge of the EMEA market landscape, including cultural nuances, consumer behaviours, and regulatory requirements
• Expertise in marketing analytics tools (ex: Tableau), Marketo, Salesforce, and project management software
• Bachelor's degree in Marketing, Business Administration, or related field; MBA or equivalent preferred

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Last updated on Aug 21, 2024