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Marketing Manager - CIS

binance · 30+ days ago
CIS Region
Negotiable
Full-time
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Responsibilities:

  • Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliate collaboration;
  • Implementing marketing framework for the region;
  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
  • Map out the user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaign;
  • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimisations across web and native-app growth channels;
  • Experience in creating sponsorship & partnership projects from scratch (incl. execution and reporting); non-standard user activation will be an advantage;
  • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth;
  • Help to shape and grow the Binance brand in the CIS Region;
  • Report on the effectiveness of campaigns;
  • Reach ambitious growth KPIs.

Requirements:

  • Minimum 2 years of relevant marketing experience, preferably in tech/IT field or Digital Marketing agencies;
  • Execution-oriented mindset - with the humility, drive, and scrappiness to get it done;
  • Must have a strong interest in the crypto/blockchain/technology space;
  • Experienced on Acquisition & Existing Users Retention, Paid Ads, Social Media & Community, Affiliates, Analytics, Creative Marketing;
  • Must be able to work independently; Result and self driven mindset;
  • Must speak native-level Russian and have a strong grasp of English;
  • Crypto enthusiasts who are aware of the latest trends on-chain.

Last updated on Oct 9, 2024

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