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User Acquisition Manager

underdogfantasy · 30+ days ago
United States/Remote
$112k+
Estimation
Full-time
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Hi, we’re Underdog!

We’re the fastest-growing sports gaming company ever.

We build innovative games and products for American sports fans.

Founded in 2020, our team built four of today’s most widely played fantasy games and recently launched our Underdog Sportsbook. We are the only sportsbook to ever launch on our own home grown technology, which allows us to build different and innovative experiences. We believe there’s so much more to be built for sports fans, and we’ll continue to win by building the best products and experiences for our customers.

The opportunity in front of us to become the biggest company in our space is massive; after all, we’re currently sitting in the fastest-growing consumer industry in the U.S. In just over two years, we reached a nearly $500 million valuation through some of the best investors in the game, including Mark Cuban, Kevin Durant, BlackRock, and SV Angel. We are many times larger now and our growth is not slowing down.

At Underdog, we believe that sports are for everyone and are building a tomorrow for every fan. Want to help create that future? Join us.

About the role and why it’s unique:

  • As the User Acquisition Manager you are responsible for the planning, execution and monitoring of paid search and programatic ad network campaigns
  • In this role you will be responsible for analyzing trends, testing new target segments and making data-driven decisions to optimize spending of campaign budgets for maximum ROI
  • This is an opportunity to own user acquisition initiatives and tap into new programmatic channels for growth
  • Stay abreast of industry trends, technological advancements, and regulatory changes that impact the user acquisition landscape
  • Experiment with new ad formats, targeting options, and features offered by omnichannel ad partners

Who you are:

  • 3+ years of experience in developing and executing paid search and programatic ad network campaigns
  • Experienced in media buying and performance marketing
  • Have experience with Mobile Measurement Partners (ex. Appsflyer, Adjust)
  • Possess a deep understanding of the mobile attribution; experience with SKAN
  • Strong analytical skills to interpret data and derive insights for campaign optimization
  • Excellent communication and teamwork skills to collaborate effectively with cross-functional teams

Even better if you have:

  • Experience in the Online Gaming Industry
  • Have led App Store Optimization in the gaming space

Our targeted compensation rate for this position is between $90,000 and $115,000, depending on experience, plus equity. Think your skills are exceptional and warrant higher pay? Apply anyway! If we agree, we're willing to negotiate.   

This position may require sports betting licensure based on certain state regulations.

What we can offer you:

  • Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
  • 16 weeks of fully paid parental leave
  • A $500 home office allowance
  • A connected virtual first culture with a highly engaged distributed workforce
  • 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

 

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.


#LI-REMOTE

Last updated on Mar 6, 2024

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