Marketing Analyst, B2B (Viator)

Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry- leading flexibility and last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you’ll remember.

Who we are: 

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there.

What we do:

Viator’s B2B team is an exciting, fast growing business unit that drives revenue growth, diversification and innovation for Viator’s suppliers, affiliates, and partners. We offer suppliers and partners a variety of ways to work with Viator via a wide selection of tools and platforms. You will be part of a team that works on some of the most exciting and impactful initiatives within our industry. This role is ideal for someone who is ambitious and interested in having a significant impact on the growth and performance of our suppliers and partners. 

What you’ll do:

We are searching for a Marketing Analyst who will enable our B2B marketing teams to better track, measure, and understand the impact of our programs. This includes responsibility for marketing campaign analytics execution (from audience identification, opportunity sizing, campaign execution, performance readouts, and debugging), and delivering actionable campaign insights. To accomplish a successful execution of marketing campaigns, this person will need a data-driven mindset with strong communication skills to work across technical and non-technical audiences and prior experience in marketing analytics.

As a Marketing Analyst, B2B Marketing, you will: 

Marketing campaigns and growth:

• Advise and execute all phases of quantitative modeling and measurement requirements by the B2B marketing team: scoping and requirement gathering, data collection, modeling, results analysis and visualization, and recommendations.

• Develop and own marketing attribution models across internal and external systems

• Identify opportunities most important for growth to remove barriers for product adoption, retention, engagement, and/or monetization, and partner with growth-focused teams across the B2B business

• Present work and complex information to both technical and non-technical stakeholders in a clear and logical way 

User profiling and user experience:

• Leverage internal data to understand our user base and user journey, and how they interact with our product and offerings

• Model user segmentation and persona to identify personalized marketing opportunities

Modeling approach and quality control:

• Be creative and efficient in the modeling approach (find the simple logic that solves most of the problem)

• Write elegant, reproducible, and well-commented code

• Follow standard engineering practices: model design, develop, review and feedback, test, document, analyze, and productionize code

Collaboration and communication:

• Excellent at communication and easy to work with

• Proactively identify problems and propose solutions to the team

• Contribute to strategic business problem discussions with internal project teams and develop quantitative models to best quantify business impact

Qualifications:

• Experience in data analytics, data science, or machine learning in marketing, business strategy, finance, engineering, or analytics org.

• Experience with SQL, and at least one of the scripting languages such as Python

• Hands-on experience with data analysis, data science, machine learning, and statistical modeling

• Experience making tradeoffs between speed and accuracy and using the right tool to get the job done with maximum efficiency  

• Strong technical and communication skills

• BS in Data Analytics, Science, Statistics, Computer Science or relevant technical field, or equivalent experience.

You are:

• A great colleague - the kind of person people love working with

• A self-motivator and a serial learner

• Proactive and results-driven

• An excellent communicator - both verbally, in writing, and visually

• Able to thrive in environments with a certain amount of ambiguity and turn ambiguous problems into clear deliverables or insights

• Curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data

• Detail oriented. You double cross check your own results using different methods

• Interested in joining a high-performing team with a supportive and inclusive culture

You will:

• Be part of a global, distributed team, which means flexible working hours and a requirement to participate in early or late meetings on a regular basis

• Be working with people from a variety of backgrounds and cultures

• Be expected to travel <10% of the time

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity.
• “Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.

• We aspire to lead. Tap into your talent, ambition, and knowledge to bring us – and you – to new heights.
• We’re relentlessly curious. We push beyond the usual, the known, the “that’s just how it’s done.”
• We’re better together. We learn from, accept, respect, support, and value one another– and are creating something remarkable in the process.
• We serve our customers, always. We listen, question, respond, and strive for wow moments.
• We strive for better, not perfect. We won’t get it right the first time – or every time. We’ll provide a safe environment in which to make mistakes, iterate, improve, and grow.
• Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.