Director, Enterprise Loyalty and Membership Strategy

Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores. 

 

As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

Fanatics Director of Enterprise Loyalty and Membership Strategy will help develop a personalized, strategic approach to loyalty for our fan base through the creation of new program offerings and partnerships. This individual will understand lifecycle marketing and the value created through differentiated loyalty offerings. They will be passionate about launching new touchpoints that will create a deep level of engagement as well as enthusiastic member retention. This Director will report directly to the VP Enterprise Loyalty & Membership Strategy and work closely with the highly collaborative executive team. 

Partner closely with all our operating companies including Fanatics Betting & Gaming, Fanatics Commerce and Fanatics Collectibles teams to develop compelling customer propositions that unlock value to the Fanatics enterprise. 

Support development and deployment of a loyalty roadmap for new initiatives, targeted towards high value customers to deliver on aggressive growth and retention goals, both domestic and global, over the next 1-3 years. 

Bring to life the value of membership in the Fanatics loyalty program, bringing together our differentiated athlete relationships, sports assets, and our passionate fan base 

Lead, manage, and continue to build a high performing team to manage key elements of our loyalty program, delivering value across the Fanatics business lines. 

Build, scale, and manage key elements of a global loyalty program that will ensure increased customer LTV and retention through all Fanatics platforms. 

Work within a matrixed, cross-functional team across multiple, highly complex projects focused on driving the quality of engagement amongst customers and prospects. 

Work closely across all existing loyalty programs and integrate into the new system. 

7+ years of marketing experience with a concentration in loyalty and performance marketing for companies with an array of product offerings. 

A successful track record in leading customer engagement & retention programs, with a deep understanding of and passion for the customer journey. 

Worked within a fast-scaling marketing function through a period of rapid growth, ideally within a fast-growing consumer business. 

Experience managing and developing high-performing teams. 

Superior project management skills, with ability to apply a structured approach across multiple, highly complex, cross-functional projects. 

Excellent quantitative and analytical skills, including the ability to process and understand large data sets. 

Strong intellectual horsepower; superior reasoning and analytical skills, proven track record of translating insights into actionable strategies. 

ROI-driven decision making. 

Prior experience working with external partners is a plus. 

Customer first mindset, laser-focused on Fanatics’ customers and their experience. 

Intellectually curious, with the ability to make quick and nimble decisions. 

Entrepreneurial with a “roll up your sleeves” attitude; comfortable with ambiguity. A strong bias to action and ability to work cross functionally with the leadership team. 

Humble, kind, and strong collaborator. A true believer in Fanatic’s mission, and someone who embodies the values and embraces the goal of the company. 

Exceptional communication skills; strong ability to distill complexity into crisp, easily comprehensible and compelling messaging; capacity for storytelling 

 

Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.

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