About The Role:
We are seeking an experienced Account Executive to support clients with corporate-facing work. You will collaborate within the team, provide sound counsel and recommendations to clients, and drive results inclusive of traditional and emerging public relations tactics. You’ll develop a comprehensive understanding of your accounts – their business, products, markets, and industry influencers. You will work as part of a team on a variety of accounts, in industry sectors such as financial technology, business-to-business, and new business opportunities but will be expected to be comfortable leading projects and mentoring staff when appropriate.
Responsibilities
- Build strong relationships with client and vendor contacts and proactively manage correspondence.
- Coach AAEs and interns and demonstrate ability to supervise and delegate tasks as necessary.
- Communicate with your account team to keep them abreast of timelines and deadlines.
- Craft thoughtful pitches and build/maintain media lists for accounts (Experience with Cision and/or Muckrack is a must)
- Develop and manage media relations programs spanning business, trade, and thought leadership.
- Manage multiple projects simultaneously meeting deadlines and budgets.
- Plan and implement press conferences, seminars, speakers’ bureau, and other special events.
- Research, interview, write, and edit media materials such as: news releases, fact sheets, pitches, message maps and other media materials as needed.
- Understand general principles of business and marketing and the role of PR in communications.
- Understand key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.
Qualifications
- 2 years of experience in PR; agency experience preferred. Additional in house experience required.
- Bachelor’s degree in public relations or another related communications field.
- Collaborative spirit and results driven but can also take the proverbial ball and run with it.
- Demonstrates the ability to think strategically and holistically about client programs - can see the big picture while also managing daily details of multiple accounts.
- Develops media strategy and plans/executes a variety of media relations programs including company announcements, desk side tours and conference outreach with a deep understanding of the media landscape.
- Excellent writing skills, demonstrated experience crafting newsworthy pitches, releases, contributed articles.
- Experience monitoring for traditional and social media coverage.
- Experience working directly with clients and actively participating in client meetings.
- Has an eye for trends and pays close attention to the news cycle.
- Highly organized with the ability to think on their feet.
- Interest in corporate/B2B and financial technology; prior experience a plus.
- Proven success in building relationships with a variety of media and ability to tailor pitches and approach based on client/assignment.
- Wants to learn and wants to teach.
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Last updated on Oct 18, 2024