Head of Product (AdTech)

As the Head of Product at Fluent (adflow) you will play a pivotal role in shaping and executing our product strategy for our Post transaction ad platform. You will lead a team of talented product managers, collaborating with cross-functional teams to define and implement innovative solutions that maximize yield and optimize ad performance through real-time bidding and data-driven insights. Your deep expertise in AdTech, particularly RTB (Real-Time Bidding), and your ability to harness data to drive results will be essential to the success of our platform.

What You'll Do

• Develop and execute the product roadmap, aligning it with the company's strategic goals and market trends.
• Lead and mentor a team of product managers, fostering a collaborative and innovative environment.
• Collaborate closely with engineering, data science, and business teams to ensure successful product development, delivery, and optimization.
• Leverage your 5+ years of AdTech experience to guide the team in designing and refining our e-commerce ad platform.
• Deeply understand real-time bidding (RTB) principles, translating this knowledge into actionable strategies that enhance our auction processes.
• Utilize data analytics and insights to optimize yield for both advertisers and publishers, driving revenue growth.
• Stay updated on industry trends, competitive landscape, and emerging technologies to continuously enhance our product offerings.
• Work closely with sales and marketing teams to effectively communicate product features, benefits, and updates to clients and stakeholders.
• Collaborate with UX/UI designers to create user-friendly interfaces that enhance user experience and engagement.
• Drive A/B testing and iterative development methodologies to refine features and achieve optimal outcomes.

Requirements

• Bachelor's degree in a relevant field; MBA or advanced degree a plus.
• Minimum 5 years of hands-on experience in AdTech, with a strong focus on RTB and e-commerce advertising.
• Proven track record of leading successful product development initiatives, preferably in the AdTech industry.
• Demonstrated expertise in leveraging data to optimize yield and enhance ad performance.
• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
• Exceptional leadership and team management skills, with the ability to inspire and guide cross-functional teams.
• Excellent communication and interpersonal skills, capable of presenting to both technical and non-technical audiences.
• Creative problem solver with a strategic mindset and the ability to thrive in a fast-paced, dynamic environment.
• Familiarity with agile development methodologies and product management tools.
• Passion for staying ahead of industry trends and a commitment to continuous learning.

About Us

Fluent, Inc (NASDAQ: FLNT) is a leader in customer acquisition, leveraging its direct response expertise to drive engagement and power discovery for leading brands. Backed by proprietary data science, Fluent connects data-rich consumers to targeted offers, allowing them to find new opportunities, content, and products that enhance their lives. Established in 2010, and headquartered in New York City, Fluent's team of experts have invested over $1B in media across its digital media portfolio to build a global audience available through 500+ DSPs, DMPs, online publishers, and programmatic platforms. For more information, visit http://www.fluentco.com/

Benefits

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered breakfast and lunch, and our office manager keeps the calendar stocked with activity-filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in recreational sports leagues, networking with She Runs It, and bonding with across teams during quarterly outings to baseball games, fancy dinners, and pizza-making classes. And we have all the practical benefits, too…

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $180,000 to $250,000 - The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.

Last updated on Sep 25, 2023