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Senior PPC Analyst

farfetch · 16 days ago
Negotiable
Full-time
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Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.

We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.

MARKETING
We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.

LONDON
Our office is located in Old Street, London's tech hub. Our open-plan space is ideal for collaborative working. When you're not doing what's never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio.

THE ROLE
The Senior PPC Analyst will be responsible for managing and optimizing PPC/SEM advertising campaigns with a specific focus on reporting and measurement. This role will involve developing testing strategies, conducting experiments, and interpreting data to drive data-driven insights and continuous improvement. The ideal candidate should have a strong analytical mindset, proficiency in testing methodologies, and the ability to leverage insights to refine PPC strategies effectively.

WHAT YOU'LL DO

  • Develop and execute testing strategies to optimize PPC campaign performance, including ad creatives, landing pages, targeting options, and bidding strategies.
  • Design and implement A/B tests, multivariate tests, causal impact, and other experimental methodologies to assess the impact of changes on key performance metrics.
  • Monitor test performance, analyze results, and derive actionable insights to drive optimization recommendations and inform future testing initiatives.
  • Develop and maintain documentation of testing processes, methodologies, and results to facilitate knowledge sharing and continuous improvement.
  • Identify opportunities for automation and scalability within testing processes to improve efficiency and effectiveness.
  • In-depth analysis of large datasets, extracting insights for optimizing campaigns. 
  • Develop custom scripts to automate data analysis, enhancing testing efficiency and informing actionable recommendations.
  • Build and maintain custom tools and dashboards to automate and streamline PPC campaign management, reporting, and performance analysis.

WHO YOU ARE

  • Experienced in digital marketing analytics
  • Proficient in Excel and Google Ads
  • Experience in interpreting complex data sets and providing actionable insights to optimize PPC campaigns.
  • Ability to analyze campaign performance metrics, conduct A/B testing, and provide recommendations for optimizing campaign strategies.
  • Knowledge of statistical methods and techniques for analyzing marketing data.It would be an added advantage if the candidate can run Google Big Query / Python scripts, and has experience with predictive analytics and modeling techniques
  • Strong analytical and quantitative skills with proficiency in data analysis tools such as Excel, SQL and data visualization tools.
  • Ability to collaborate with PPC Managers, Marketing Managers and other teams to align data analysis with the channel and company’s goals.

REWARDS & BENEFITS

  • Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
  • Critical Illness Insurance and Life Assurance
  • Flexible working environment and more!

EQUAL OPPORTUNITIES STATEMENT

  •  FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.
The Senior PPC Analyst will be responsible for managing and optimizing PPC/SEM advertising campaigns with a specific focus on reporting and measurement

Last updated on Jul 5, 2024

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