Product Marketing Manager, Growth Campaigns

 

At OKX, we believe the future will be reshaped by technology. Founded in 2017, we are revolutionising world systems through our cutting-edge digital asset exchange, Web3 portal and blockchain ecosystems. We reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 50 million users in over 180 countries globally, OKX empowers every individual to explore the world of Web3. With our extensive range of products and services, and unwavering commitment to innovation, OKX envisions a world of financial access backed by blockchain and the power of decentralized finance.

 

We are innovative in the way we think, work, and in the products we create. We are also socially responsible by actively participating and encouraging employees to take part in various public welfare activities. With more than 3,000 employees around the world, we believe embracing diversity and inclusion will spark the creation of long-term value for the industry. Come Build the Future with Us now!

 

 

• Ideate, plan, and work with CeFi and Web3 Global Campaigns Product Marketing Managers to execute global campaigns.
• Follow up on existing tasks and ensure scheduled content, programmes, and activities are released on time.
• Execute campaigns by collaborating with key stakeholders in social media, Customer Lifecycle Marketing (CLM), and respective product managers.
• Work closely with cross-functional teams such as design, business intelligence, CLM, and social media to align campaign activities.
• Collect and analyze data related to campaign performance, including metrics such as engagement, conversion rates, and ROI.
• Generate reports and insights to inform decision making and optimize future campaigns.
• Staying updated on industry trends, best practices and emerging trends.
• Identify opportunities for process improvements and share insights with the team to enhance overall effectiveness.

 

• At least 3 years of experience in campaign management, execution, and/or digital marketing in a fast-paced environment.
• Possess good interpersonal and communication skills to ensure smooth collaboration with key stakeholders.
• Possess good time management and project management skills to ensure campaigns are executed in a timely manner.
• Possess good technical digital marketing skills such as landing page building, copy writing, and content writing.

 

• Experience in the finance, banking, technology, or crypto industry is preferred.
• Experience in community building and social media engagement experiences is preferred.