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Manager, Market Research & Insights

inmobi · 10 days ago
$88k+
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Full-time
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Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.

The InMobi Story 

We like big challenges. Building a new company in 2007 was no ordinary task. As the recession hit, the iPhone was born and launched a revolution. Mobile advertising wasn’t yet a thing, other than SMS, and venture capital funding was hard to come by for four guys in India. 

Yet with passion, foresight, and conviction – InMobi charted its own course, helping to transform the way consumers engage with their phones and create today's booming app economy wherein consumers now spend 4.2 hours per day. 

After sixteen years of innovation, our end-to-end advertising software platform, connected content, and commerce experiences have formed a powerful engine for growth that activates audiences, drives real connections, and diversifies revenue for companies around the world.

Our global organization of InMobians are excited to continue discovering and developing impactful technologies that will continue to transform people, businesses, and society across different advertising ecosystems.

Overview

The Manager, Market Research & Insights is an integral member of the global InMobi Client Services team focused on growth and retention of our business. You will lead a team responsible for designing, implementing, and overseeing all market research & insights projects helping advertisers make more effective decisions and shape strategies. You’ll combine your knowledge of consumer trends with advertiser's strategies to shape products and solutions for InMobi. You are curious and passionate about consumer behavior and their engagement with brands on their mobile devices. In this role, you are expected to be the expert voice for consumers both externally to our clients and internally to our teams to drive understanding & innovation. Overall, the Market Research & Insights team uses data-driven insights and information to understand consumer preferences, market trends, and competitive intelligence supporting brands across the lifecycle of campaigns.

The impact you’ll make

  • Delivering solutions that result in business growth for new and existing clients
  • Recommending appropriate Market Research solutions to clients by evaluating their needs and which solution(s) best align
  • Client meetings and presentations with travel on an as-needed basis
  • Distilling demands in the marketplace to inform product enhancements
  • Identify trends in the market research ecosystem
  • Lead the team by setting a vision, identifying scope, and working with your team on what areas each should focus on and helping them grow their careers and skills.

The experience we need

  • 5+ years of experience in a market research agency, ad tech/mar tech company, or internal brand team’s consumer insight/market research department
  • 3+ year of experience as a people leader with proven ability to mentor, develop, and grow your team to produce strong results
  • Extensive experience in both quantitative and qualitative market research
  • In-depth knowledge of marketing research methods, statistical analysis approaches, and research
  • Excellent analytical and reporting skills
  • Ability to integrate, simplify and develop insights from multiple data sources including 0P, 1P, 2P, and 3P
  • Ability to transform data into storytelling for business decision making.
  • Strong verbal and written communication skills.
  • Expert leadership characteristics: influencing skills, ownership of delivering strong results, inspiring & leading the teams
  • Project management skills, multitasking and keeping the overview of all deliverables
  • Working under pressure, in a fast-paced and challenging environment keeps you energized
  • Expert Microsoft Suite skills with a focus on PowerBI, Excel, & PowerPoint
  • Bachelor’s degree required

About Us 

InMobiis the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere. InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

Incorporated in Singapore, InMobi maintains a large presence in San Mateo, CA and Bangalore and has operations in New York, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com.    

Our Purpose  
InMobi creates transformative mobile experiences and software platforms to positively impact people, businesses, and societies around the world. 

We believe that our innovations at the intersection of artificial intelligence, commerce, and the creator economy will revolutionize the way consumers use their mobile devices. Our mission is to power our customers’ growth with innovative content and commerce experiences that help them activate their audiences and drive real connections. How do we do it?  

  • An End-to-End Content, Monetization, & Marketing Platform the fuels industry growth  
  • AI-Powered Audience Activation for the open content, media and marketing ecosystem  
  • New Content and Commerce experiences for a world of connected devices 

The base salary (fixed) pay range for this role would range from $145,070 USD to $164,799 USD (min to max of base salary pay range). This salary range is in applicable for our offices located in California and New York*.  

*Our ranges may vary basis final location / region / or fully remote roles in accordance to the geographical differentiation in pay scales in the country.

In addition to cash compensation, based on the position, an InMobian can receive equity in the form of Restricted Stock Units. We believe that our employees/personnel should have the ability to own a part of the entity they are a part of. Therefore, the entity employing you may elect to provide such stocks to you. Ownership of stock aids us to treat our employer company as our own and base our decisions on such a company’s best interest at heart. To encourage a spirit of shared ownership, we grant InMobians relevant company stock(s). As you contribute to the growth of your company, certain stocks may be issued to you in recognition of your contribution.

A quick snapshot of our benefits:

  • Competitive salary and RSU grant (where applicable)        
  • High quality medical, dental, and vision insurance (including company-matched HSA)       
  • 401(k) company match 
  • Generous combination of vacation time, sick days, special occasion time, and company-wide holidays   
  • Substantial maternity and paternity leave benefits and compassionate work environment 
  • Flexible working hours to suit everyone 
  • Wellness stipend for a healthier you!      
  • Free lunch provided in our offices daily   
  • Pet friendly work environment and robust pet insurance policy - because we love our animals! 
  • LinkedIn Learning on demand for personal and professional development
  • Employee Assistance Program (EAP)   

InMobi is an equal opportunity employer     

InMobi is a place where everyone can grow. However you identify, and whatever background you bring with you, we invite you to apply if this sounds like a role that would make you excited to work. 

InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.  All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

InMobi has implemented a mandatory COVID vaccination policy for all employees in the U.S. Employees who are unable to be vaccinated may request an exemption under certain circumstances. 

#LI-BM1

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom —guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more!

Last updated on Jul 10, 2024

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