Marketing Data Analyst

At TurboTenant, we believe that the key to successful marketing lies in data-driven insights and strategic analysis. As a Marketing Data Analyst, you’ll be at the heart of our efforts to reach our ideal audience of landlords through strategic decision-making and granular performance measurement that uncover actionable insights driving our growth. We’re passionate about using data to make informed decisions and empowering our marketing team to deliver impactful results.

Joining our team means being part of a dynamic, innovative environment where your analytical skills will directly influence our marketing strategies. You’ll have the opportunity to take ownership of TurboTenant’s marketing data and play a crucial role in shaping the future of our marketing efforts. If you thrive on turning data into strategic actions and enjoy making a tangible impact, this is the role for you.

Who we are looking for:

We are looking for a passionate and inquisitive Marketing Data Analyst to join our Data Analytics team, with a strong focus on bridging the gap between the Data and Marketing teams. This role will support the Marketing team with reporting and ad hoc requests, while also playing a crucial role in the data management and organization responsibilities of the data team. We’re seeking someone who can elevate our marketing analytics efforts and drive impactful, data-driven strategies.

As a Marketing Data Analyst at TurboTenant, you will:

• Utilize comprehensive reporting tools, SQL, and GA4 to conduct ad-hoc analyses, monitor campaign performance, and create compelling visualizations. 
• Support the Marketing team by delivering easy-to-digest data and actionable insights, empowering them to make informed, data-driven decisions.
• Lead the management and integration of marketing data from various sources. 
• Be responsible for ETL processes to bring new data into TurboTenant’s data lake, ensuring that the Marketing department has access to comprehensive and accurate data from all essential sources.
• Enjoy the freedom to conduct independent BI research, analyze data proactively, and identify areas for improvement. 
• Have the autonomy to recognize problems or opportunities at an organizational level and take action to implement data-driven solutions that drive meaningful impact across the company.
• Oversee the accuracy and organization of TurboTenant’s data lake in collaboration with the Data Team. 
• Automate and maintain data processes, integrate new data sources, and update Metabase reports to reflect product changes. 
• Connect user behavior with data and create comprehensive visualizations for KPIs and overall business performance.

To be successful in this role, you must have:

• At least 2+ years in a Marketing Analytics role, with a strong background in analyzing and interpreting complex data.
• The ability to write complex, highly-optimized SQL queries, experience with Athena/Presto or Postgres preferred.
• Proficiency in Excel functions such as Index Match, Pivot Tables, SumIf, Vlookup, and If statements, along with the ability to produce clear and insightful graphs.
• At least 1+ years of hands-on experience leveraging GA4 for insights and performance measurement.In-depth knowledge of key metrics like ROAS, ROI, CAC, CPSU, LTV, Churn Rates, CPA, CPC, CPM, and CAC Payback, and how they interrelate.
• Experience using a data visualization platform (bonus points for Metabase) to create clear, impactful visual representations of data.
• Deep experience working with complex attribution models to extract actionable insights that drive strategic decisions and optimize spend.
• Experience with digital media platforms like Google Ads Campaign Manager, Facebook Ad Manager, and other digital tools.
• Ability to effectively interpret data and present it in easy-to-understand visualizations that support decision-making.
• A demonstrated ability to manage projects independently and work autonomously to meet goals.

Bonus points if you have:

• Programming experience with Python or R.
• Knowledge of AWS S3, Glue, and Athena for data storage and processing.
• Familiarity with API integration and data ETL processes.
• Understanding or experience with Halo Analysis.
• Familiarity with GitHub or other code version control platforms.

TurboTenant has offices in Fort Collins and Denver, Colorado. Face-to-face time is an essential aspect of the TurboTenant culture, and the ideal candidate for this role would be expected in the Denver office once a week (more if preferred).

About Us:

Additional Information

TurboTenant is proud to serve a diverse group of landlords and renters. We strive to reflect that diversity within our team. Employment at TurboTenant is based on merit, competence, performance, and business need. TurboTenant celebrates being an equal opportunity employer and never discriminates based on race, color, genetic information, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity, pregnancy or related condition (including breastfeeding), age, or any other basis protected by law.

At this time, employer-based visa sponsorship is not available. All candidates must be eligible to work in the United States without sponsorship.

Next Steps

Ready to work on the highest performing team of your career at TurboTenant? Submit your resume, along with a cover letter, and we’ll be in touch soon.