<p><strong>Titel: </strong>Growth & Analytics Lead<strong><br>Division: </strong>Omnichannel <strong><br>Reports to</strong>: Global Omnichannel Director <br><strong>Working hours</strong>: Full Time </p><p><strong>Objectives</strong><strong>: </strong>The main objectives for the Omnichannel Growth Analytics Lead are to track activities and performance across J.Lindeberg commercial channels, Wholesale & DTC. With ownership of the commercial agenda, closely cooperate with the e-com, marketing and WS team, securing and optimizing the activation calendar. Act on insights to optimize the consumer journey, driving conversation and sales, while ensuring a business and brand right experience across all touchpoints. Leading the tracking of key KPI’s related to data insights on how the company accelerate commercial growth from a concept and product perspective. You are senior professional with passion for insights and data, a drive for results and like to work in a fast-phased environment. </p><p><strong>Areas of responsibility:</strong></p><ul><li>Own, drive and maximize selling and performance within J.Lindeberg commercial channels. </li><li>Ensure a strong brand expression on jlindeberg.com in line with brand strategy and direction. </li><li>Prepare weekly and monthly reports to track performance across all marketing sales and customer acquisition and retention initiatives. </li><li>Measure and adjust frontend, landing pages and PDP’s to optimize performance.</li><li>Building BI dashboards and analyzing data.</li><li>Analyze seasonal sell-in results and create post-market reports identifying facts and areas to improve. </li><li>In line with the Go to Market (GTM) strategy and execution of activities across commercial channels, analyze and track the performance and set KPI’s for further optimizations. </li><li>Own the activation calendar from a data insight commercial perspective.</li><li>Analyze the site performance and actively search for new growth opportunities. </li><li>Prepare pre-season strategy as well as quarter or season closure in cooperation with the full team.</li><li>Cooperate across teams with regards to Products & Assortment, Merchandising, Digital Brand and Digital Marketing and content production, to optimize our onsite products presentation, campaign execution and overall content. </li><li>Lead commercial projects on behalf of the commercial omnichannel team. (DTC and Wholesale). </li><li>Implement KPI tracker tool across the wholesale distribution, with focus on key account development, to track sell through performance. </li><li>Come up with innovative ways to improve customer/partner retention and increase the average customer lifetime value. </li><li>Monitor the performance of ongoing marketing campaigns and execute multivariate testing to identify areas of improvements. </li><li>Plan the budget and lead the development of paid add campaigns across most important channels (Facebook, IF, TikTok, etc.) in cooperation with the e-com team. </li><li>Collaborate with marketing and sales teams to ensure quick and efficient implementation of sales and marketing growth plans. </li><li>Streamline existing and suggest new approaches to data and optimize team communication. </li></ul><ul><li>Advise stakeholders based on data-driven insights and way of optimizing their work.</li></ul><p><strong>Desired Characteristics and Qualifications:</strong></p><ul><li>Education in Business, Economics, Analytics, or e-commerce management or similar. </li><li>+5 years of experience within Analytics, Growth, Business Development. </li><li>Knowledge of digital and growth marketing metrics, data retrieval and analysis, modeling and visualization. </li><li>Experience of Google Analytics, Power BI and other BI tools. </li><li>Excellent analytical skills and turning insights into action. </li><li>Exceptional communication and presentation skills. </li><li>Experience with mono-premium-fashion brands preferred.</li><li>Interest in process and business development.</li><li>Highly motivated, performance orientated, self-initiative, team-player, and co-operative to general activity. </li></ul><p>As part of J.Lindeberg Team we are all from time to time involved in cross functional and collaborative projects of different character. </p><p><strong>J.Lindeberg Values</strong></p><p>As part of J.Lindeberg you are an ambassador for J.Lindeberg and inspire our partners by living our Values</p><p><strong>Progressive</strong> <strong>- </strong>We strive to be at the forefront and we dare to challenge the status guo. It comes from our Scandinatian heritage – we are innovators within apparel, use of resources and way of working. </p><p><strong>Energetic</strong><strong>-</strong>We are bringing energy into everything we do, we are entrepreneurial and agile. We are ready to do more and better each time. It makes our brand vibrant and magnetic.</p><ul></ul><p><strong>Inclusive - </strong>We are a people company. We are diverse and responsible. We act with integrity and take full accountability for what we do. We are a global community. We We care for the planet and each other.</p> •
Last updated on Oct 30, 2024