Summary/objective:
The Copywriter Team Lead works collaboratively to create exceptional brand stories and ensure our storytelling, partners, branding, creatives, and relationships are cultivated, protected, and maintained properly.
Essential functions
- Coaching Copywriters on best practices, aligning strategies across the team, and empowering professional growth.
- Oversee the creation of strategic positioning guides for theatrical releases alongside the Head of Theatrical Distribution.
- Write original copy for ads, social media, email, and other mediums.
- Prepare and publish articles that describe our company and products.
- Edit and fact-check pieces of content generated by other colleagues and writers.
- Use SEO practices to optimize articles and increase visibility.
- Deeply understand the nuance of the brands, channels, and audiences for whom our team is writing.
- Shape language and tone to execute on strong, concise, and cohesive messaging that will elevate brand objectives.
- Tastefully weave between strong brand story language and conversion copywriting.
- Collaborate with partners and colleagues to develop effective messaging direction.
- Execute on fleshing out the learnings into front-facing brand and campaign messaging.
- Research industry-related topics and identify gaps in our content.
- Liaise with designers and videographers to enrich text with visual aids, like images, charts, graphics, and animations.
- Create and oversee reports on content (e.g. weekly or monthly).
- Interview partners, industry experts, and internal teams.
- Monitor metrics related to our content, like web traffic and conversion rates.
- Ensure all content is up-to-date.
- Must attend and contribute to regularly scheduled staff meetings.
- Proficiency in speaking, reading and writing in the English language required. Additional language proficiency is a plus.
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Competencies
- Excellent creative writing skills.
- Capable of managing workload and prioritizing tasks in a fast-paced corporate environment.
- An exceptional listener with excellent written and verbal communication skills.
- Proficiency with Microsoft Office and Google Workspace.
- Detail-oriented perspective and able to pick up on overlooked details.
- Organization and time management.
- Able to maintain confidentiality of information.
- Must be able to manage multiple assignments, set priorities, and adapt to changing conditions.
- Resourceful and able to problem-solve and manage tasks with ambiguity.
- Can take feedback to tasks and assignments positively and create better solutions.
- A quick study, able to pick up new skills and learn how to use new programs.
- Must participate in setting and achieving regularly scheduled and outlined objectives.
- Ability to take individual ownership, execute with high energy, share context, insist on candor with positive intent.
Required education and experience
- Bachelor’s Degree in a relevant field or equivalent.
- 5 years of experience writing, editing, and managing writers for national brands.
Preferred education and experience
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Last updated on Sep 16, 2024