Product Manager

Role: Product Manager, ATV

Location: UK

 

THE OPPORTUNITY

 

MiQ is looking for a Product Manager to focus on enhancing our Advanced TV offering in our global markets.
Advanced TV is a growing part of MiQ’s business, and a fast-growing part of the TV landscape, sitting at the convergence of TV and digital formats. The Product Manager will support in scaling MiQ’s connected TV offering by researching, scoping and developing automated trading solutions, developing performance algorithms to improve MiQ’s cost position and KPI attainment, and developing planning and measurement products in partnership with MiQ’s Platform teams to surface timely and actionable insights to our media traders and customers.

This role requires a good mix of internal team collaboration as well as stakeholder management. You will be required to be on top of relevant industry offerings, be comfortable working with technology teams and recommending key features and approaches that the team should take to build a strong product offering. You will also need to coordinate with commercial teams across geographies to understand local market needs and factor those into product specifications.

You will work closely with MiQ’s Product Lead for Advanced TV, our platform product teams, engineering, design/UX, and data science teams to develop a best-in-class capability to help brands plan, execute, and measure their ATV campaigns in conjunction with the rest of their media mix.

 

WHO YOU ARE

 

YOUR PERSONALITY

We love different personalities at MiQ and strive to build teams constructed with diverse backgrounds and inclusive points of view. That said, we firmly believe that our values bring us together and we look for people who align with our values below.

• Passion – We love and live what we do.
• Determination – We always find a way to ‘figure it out’.
• Unity – We hold each other accountable. We win and lose as a team.
• Agility – We anticipate the unexpected, embrace and adapt to change.
• Courage – We dare to think unconventionally.

 

WHAT YOU’LL BE DOING

The Product Manager is tasked with building on our existing capabilities for Advacnced TV, identifying gaps and opportunities in our offering, working with MiQ’s technology and platform product teams to execute a development roadmap for ATV, and working to scale features across our regional markets. 

 

Research and stakeholder management:

• Gain a deep understanding of client needs by meeting with customers and internal stakeholders, as well as global MiQ team heads to ensure global validity of roadmap additions 
• Deliberate with technical teams on optimal solution approaches by understanding and analyzing the technical problem statements.
• Identify pain points and gaps in our current narratives to ideate, prioritize and deliver enhancements with the planning platforms.
• Coordinate resources across a range of departments of the business in order to develop great products, in particular working closely with product stakeholders across the product and tech team
• Collaborate with product stakeholders to research, validate and prioritize new features that align with business priorities

 Planning and delivery:

• Plan, prioritise & project manage product development features to accelerate MiQ’s ATV capabilities – including capabilities to help plan, buy/execute, and measure ATV campaigns as part of a broader programmatic media mix
• Convert global client needs into technical features, and then convert the resulting features into marketable benefits.
• Work closely with the global product marketing team to align product enhancements internally with sales and marketing collateral externally.
• Collaborate with local product stakeholders to understand and prioritize across local enhancements.
• Integrate usability studies, research and market studying into product requirements
• Lead the ideation, technical development, launch and continued adoption of features you build
• Drive product development by partnering with a team of platform product managers, engineers, data scientists, and UX/UI designers

Partner evaluation and collaboration

• Create RFPs, scope and engage new partners in order to find the right 3rd parties to enhanced value to our solutions.
• Working alongside the staretgic partnerships team, build and execute plans to test and onboard new data partners ehnacing the quality and scope of data available.
• Identify and work closely with key external partners to ensure that MIQ product roadmap is additive

Measuring and reporting on success

• Understand, collect and analyse metrics that inform the success of the product
• Drive adoption and measure success of new measurement offerings and features.
• Spread knowledge and train teams on new developments and evangelize MiQ’s ATV capabilities

 

YOUR QUALIFICATIONS

• 2+ years of advertising technology experience preferably an Agency, brand, or buy-side experience executing or planning ATV(CTV, Youtube, Video, TV retargeting)  campaigns
• In depth knowledge of the programmatic landscape, the data and technology that underpins it.
• Experience working with global commercial markets 
• A fail fast and learn mentality in experimenting with new concepts and industry opportunities.
• Detail-oriented with an ability to prioritise projects/tasks simultaneously and to completion
• Alignment with MiQ's core values
• A can-do attitude to provide energy, drive, and enthusiasm

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Last updated on Aug 8, 2024