Job Purpose
The Programmatic Media Specialist position is integral to the eCommerce digital marketing department, requiring a deep passion for digital media and programmatic and advanced in-platform skills. The Programmatic Media Specialist is tasked with designing, executing, measuring, and optimizing marketing strategies for programmatic campaigns. The Programmatic Media Specialist is expected to develop audience-centric targeting strategies, launch and manage campaigns including bids and budgets, select the best inventory sources, and optimize performance frequently to meet or exceed KPIs. The ideal candidate is resourceful with a strategic mindset and analytical skills to provide innovative recommendations based on trends, market research, and campaign performance data to drive returns for our clients and improve our programmatic execution.
Job Responsibilities
- Design, build, and manage numerous display, native, and video campaigns within DV360, focusing on quality assurance and adherence to campaign objectives
- Steward campaigns proactively, analyze performance data and KPIs, and make frequent optimizations
- Understand DSP auction dynamics and delivery systems to optimize campaign structure and settings, targeting parameters, and creative formats
- Own and manage client budgets for programmatic campaigns, monitoring delivery and ensuring proper pacing
- Follow best practices for targeting, bidding, budget management, ad operations, recommendations, and reporting, and find new opportunities to test
- Write actionable, data-driven insights to drive campaign success and achieve objectives, clearly communicating strategic recommendations to internal teams and clients
- Identify new and relevant audience segments and targeting opportunities
- Identify emerging trends from performance analysis to inform future programmatic strategies
- Cultivate vendor and inventory partner relationships
- Maintain a knowledge base on the latest trends in programmatic advertising and digital media, including developments in attribution and the evolving role of display, native, and video in the customer journey
Requirements
- BA or BS from an accredited college or university
- 2+ years of experience managing self-serve programmatic campaigns in a DSP (“hands on keys” buying)
- Thorough understanding of real time bidding, DSPs, ad exchanges, and SSPs
- Skilled at reporting and writing actionable insights
Competencies
- Track record of successfully managing complex programmatic campaigns
- Experience with and understanding of tracking and floodlight tags for measurement campaigns and multi-channel attribution
- Follow Cendyn Programmatic team processes accurately and effectively
- Self-motivated, goal-oriented, able to work in a team environment
- Detail-oriented with an analytical approach to achieving objectives and a strong capacity for problem solving
- Proven self-starter with ability to manage priorities and expectations
- Utilize Microsoft Office suite (Teams, PowerPoint, Excel, Word, etc.) proficiently
- Understand lower- and upper-funnel KPIs, with a deep understanding of ROAS
- Comfortable working with large sets of data• Convey digital marketing principles clearly and effectively to internal stakeholders
- Participate actively and effectively in internal communication channels and meetings
- Manage time effectively, handle account responsibilities independently, and collaborate cross-departmentally to drive projects forward
- Demonstrate high motivation and collaborative spirit within the programmatic team and across departments, while prioritizing tasks
- Experience working remotely and willingness to balance working hours across global time zones
- Strong written and verbal communication skills
- DV360 experience preferred
- Hospitality marketing experience is a plus
- Google Analytics certification a plus
- Advanced knowledge of Google Marketing Platform and Campaign Manager 360 experience a plus
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Last updated on Jan 30, 2025