Senior Manager, Integrated Marketing Events

FORTUNE MEDIA: Senior Manager, Integrated Marketing Events

Position Overview 

We are seeking a highly motivated, extremely detail-driven, and results-oriented Senior Manager to join Fortune’s Partnership Marketing team. This role will be committed to primarily supporting Fortune Sales in driving partnership revenue focused on Fortune’s Live Event portfolio. 

 

In this position, you will lead the pre-sales process of sponsor-based event-led marketing partnerships from ideation to RFP completion and proposal submission, with the goal of achieving revenue targets. You will closely work with team members from across the company, including Marketing, Conference Sales, Media Sales, Conference Programming, and Fortune Brand Studio, as you effectively manage and lead brainstorms, edit ideation, kickoff meetings, follow-up brainstorm recaps, custom decks and sales materials, primarily for Fortune Live Media. Ultimately, a successful Senior Manager will efficiently manage the pre-sales process by delivering event-led partnership proposals that exceed expectations and lead to sold partnerships.  

 

Primary Responsibilities 

Team members play an integral role in driving ad sales revenue and are responsible for conceiving and communicating creative marketing solutions and collateral that leverage the full portfolio of the company’s multiplatform assets, with a focus on events. 

 

The aim is to build platforms and franchises, not just materials. Messages and communications, not simply decks and sell sheets. Team members are expected to be engaged and be partners and strategists. They should treat their roles and responsibilities like they are a small business, and each team member is in charge of their business.    

 

What you will do: 

• Create strategic, visually compelling go-to-market narratives and collateral for Fortune Events, including but not limited to: RFPs, General Conference Sales Materials, Custom Slides, Recap Decks, Meeting Presentations  

• Work in partnership and seamlessly across all relevant areas of the organization (integrated marketing, editorial, consumer marketing, programming, social, production and audience teams) to develop event proposals for event-led and media-led campaigns that deliver on partners’ strategic communication objectives  

• Collaborate with the team on ideation of new revenue focused on Fortune events and communities  

• Serve as Events liaison for the larger sales and marketing organization, representing event opportunities on internal brainstorms, RFP responses and client meetings   

• Implement efficient and streamlined marketing processes across a growing international sales and events team   

 

What you will need:  

  

• You have 7+ years of proven leadership experience working in a media organization or agency, with extensive knowledge of live/virtual media and conference marketing and an in-depth understanding of the dynamics of sponsorships within these channels. Knowledge of the media landscape and different media platforms is a must. 

• You are a best-in-class communicator/storyteller with expertise in B2B and B2C event marketing. You are known internally and externally for your strategic and well-written sales materials and pitch decks. You must be highly skilled in using PowerPoint to tell stories and translate ideas into impactful and marketable sponsorship opportunities.  

 

Who you are:  

• Action Oriented: You readily take the lead on new opportunities with a sense of urgency, high energy, and enthusiasm. You display a can-do attitude and step up to handle tough issues.   

• Strong Communicator: You are known internally and externally for quick responses, your excellent sales materials and pitch decks, concise emails, and the ability to solve problems quickly and clearly. 

• Collaborator: You have a flexible, open approach to work. You work cooperatively with others across the organization to achieve shared objectives, partnering with others to get work done and crediting others for their contributions and accomplishments.   

• Manages Ambiguity: You deal comfortably with the uncertainty of change, and are calm and productive, even when things are up in the air. You thrive on building clear efficiencies in unstructured environments.  

• Situational Adaptability: You adapt your approach and demeanor in real-time to match the shifting demands of different clients, situations and objectives.   

• Self-Starter: You are extremely innovative, professional and resourceful. You have exceptional interpersonal skills and people trust you implicitly.  

• Thorough: You have strong management and project management skills from ideation to completion, with the ability to think both creatively and strategically along the way. You are highly organized and thoughtful in the way you approach your work.  

• Team Player: A self-starter who is also extremely innovative, professional and resourceful. You have exceptional interpersonal skills and people trust you implicitly. 

 

This hybrid position, based in New York, NY, reports to the Senior Director, Integrated Marketing, and is dedicated to supporting the Conference Sales team. 

Total Compensation:

$100,000.00 - $125,000.00 annual base salary.

About Fortune:  

At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking and world-class community building. And our key values are humility, ownership, and transparency.  

The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.  

  

  

FORTUNE  Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling. Fortune’s mission is to drive the conversation about business.  With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today—and that will matter even more tomorrow.  With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, Fortune lights the path for global leaders—and gives them the tools to make business better.  Our values inform our mission.  We believe that business can be a powerful platform for good, and we are committed to holding it to that standard.  boards.greenhouse.io

  

For Residents of California: Our California Resident Applicant and Prospective Applicant Privacy Notice is located at this link: https://fortune.com/california-resident-applicant-and-prospective-applicant-privacy-notice/ 

For UK, EEA, and Switzerland Residents: Please review Fortune Media Group (UK) Limited's Job Applicant Privacy Notice at https://fortune.com/job-applicant-privacy-notice-uk/ to understand how your personal data will be handled. 

•

Last updated on Aug 19, 2024